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MySpace Community Chooses Barack Obama and Ron Paul As Leading Presidential Candidates in Nation's First Presidential Primary

Posted on: Thursday, 3 January 2008, 06:00 CST

MySpace, the world's most popular social network, today announced the results of the first presidential primary in 2008, hosted online by the MySpace Impact Channel (http://impact.myspace.com), with Barack Obama and Ron Paul selected by the MySpace community as the preferred democratic and republican presidential candidates, respectively, in the 2008 general election. More than 150,000 MySpace users voiced their choice for the nation's highest office on January 1 and 2 via the MySpace Impact Channel, just days before the Iowa caucus.

"MySpace is proud to be kicking off the New Year by actively engaging millions of Americans in the political process through our first virtual presidential primary," said Jeff Berman, SVP of Public Affairs for MySpace. "The MySpace Generation has spoken and we're eager to see how the candidates will court this important voting demographic."

Key findings from the MySpace Presidential Primary include:

Democratic respondents selected Barack Obama, who led with 46% of the vote, followed by Hillary Clinton (31% of the vote) and John Edwards (8% of the vote)

Republican respondents selected Ron Paul, who led with 37% of the vote, followed by Rudy Giuliani (18% of the vote) and Mike Huckabee (16% of the vote)

83% of respondents plan to vote in the 2008 primary1

91% of respondents plan to vote in the general election1

The Economy/Jobs, the War in Iraq and Health Care were the most important issues to respondents1

MySpace Presidential Primary Methodology:

The MySpace Presidential Primary was conducted online between 3:01am EST on Tuesday, January 1 and 11:59pm EST on Wednesday, January 2, on the MySpace Impact Channel

All MySpace users in the United States were invited and able to participate

The average respondent age was 29 years old

153,226 MySpace users participated in the poll

The MySpace Presidential Primary is one component of the MySpace Impact Channel (http://impact.myspace.com), MySpace's hub for social and political engagement, designed to empower MySpace users to make a difference in the world and to facilitate the connection between politicians, non-profits and civic organizations and the MySpace community. The Impact Channel houses the official MySpace pages for all of the major party presidential candidates; tools to enable voter registration, fundraising, and volunteering; and the successful MySpace and MTV Presidential Dialogue series (http://www.myspace.com/election2008.)

MySpace also recently announced the launch of a series of monthly Impact Presidential Polls meant to take the pulse of the MySpace Generation leading up to the 2008 general election. The Impact Presidential Poll unveils the political views and engagement of the MySpace Generation, providing an early view into the perspective of America's young adults.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views2, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes 21 localized community sites in the United States, Canada, Latin America, Mexico, Australia, Finland, Germany, Italy, Norway, Sweden, Switzerland, UK, Denmark, France, Ireland, Netherlands, Spain, Austria, Japan, Brazil and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

1 Information was gathered from optional exit polls and may not represent all those who participated in the primary

2 Among the top 2000 domains comScore Media Metrix, November 2007. For more information on comScore Networks, please go to http://www.comscore.com.

Source: Business Wire

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