Lenovo Enters Consumer Market With Notebooks and PCs

Lenovo Group, the world’s third largest PC maker, has announced its entry into the global consumer PC market with the launch of a new line of notebooks and desktops, which it said will complement its business-oriented ThinkPad notebooks and ThinkCentre desktops.

Lenovo is, of course, the Chinese company that purchased IBM’s unprofitable PC business two years ago.

The IdeaPad notebook is for home/home office or personal use. It is powered by Intel Centrino processor technology and includes in-built features such as facial recognition, Dolby home theatre surround sound, and dedicated gaming controls. It also includes frameless screen and touch-sensitive control surface.

There are three models: the IdeaPad Y510 is a 15.4-inch notebook for customers looking for an all-in-one notebook; IdeaPad Y710, a 17-inch notebook designed for users that need a high level of performance for entertainment applications; and IdeaPad U110, an ultra-portable 11-inch widescreen notebook PC for mobile users, which provides extensive computing time with an additional battery.

The company plans to launch the PCs in the US, Europe, and Asia-Pacific. It is using web-based promotion, merchandising, point-of-sale, and traditional media advertising to promote the Idea brand.