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Players Network Video-On-Demand Programming Gets Advertising Sales Force

Posted on: Tuesday, 8 January 2008, 09:00 CST

Players Network, Inc. (OTCBB:PNTV) announces it has entered into an exclusive agreement with AcSell Media to be the company's Ad Agency for Video-On-Demand content on all Players Network's multiple distribution platforms.

New Media, such as Video-On-Demand, is rapidly becoming more and more desired as a platform where advertisers can most effectively reach their targeted audience because of its increasing popularity among consumers, and its highly definable demographics. Viewers of On Demand programming have already displayed interest in the category they're watching by having chosen to view content that appeals to their lifestyle interests, allowing sponsors of that programming to effectively market their products to the most targeted and responsive consumer base possible.

AcSell Media will sell both Charter Sponsorship Packages, as well as traditional advertisement spots on Players Network short-form and long-form programming. AcSell Media will also work closely with Players Network's creative team to seamlessly integrate and imbed sponsors' brands and messages into original programming content.

Players Network's programming is currently viewed by over 2 million consumers a month. These early-stage viewers of New Media content tend to be the younger and more techno-savvy audience that many advertisers want to reach. As digital delivery platforms continue to proliferate, the audience demographic will continue to expand to include a wider range of consumers, and attract a wider range of sponsors, especially when all television distribution is mandated to go digital in 2009.

"AcSell Media's proven ability to excite advertisers about the current and future value of New Media makes them the perfect company for us to work with. They are way ahead of the curve in New Media ad sales and recognize the value to sponsors of Players Network's Las Vegas and Gaming Lifestyle category. We have no doubt that AcSell Media will be able to monetize our content and bring extensive revenue into our company," said Players Network's CEO Mark Bradley.

AcSell Media CEO Marc Krigsman was equally enthusiastic in his assessment of this new relationship. Krigsman stated, "The integration of AcSell Media and Players Network's content allows us to utilize our complete arsenal of media solutions. Our ability to bring advertising content to our clients has been at the cornerstone of our success. Our cross platform solutions will enhance the ability of Players Network to reach its targeted audience with unique advertising messages. This is an exciting opportunity for both our companies."

About AcSell Media

AcSell Media is a full-service integrated media firm that excels in creating exciting opportunities and solutions for its hundreds of clients involved in cross media platforms. AcSell Media has been intimately involved with maximizing revenue streams for it broadcast, cable and MSO clients through buying and selling long- and short-form media. Since the emergence of "new media," AcSell Media has become immersed in bringing the same money-making strategies and techniques to the broadband and mobile environments in an effort to grow revenues for these emerging and ever-changing content providers and the media they represent.

About Players Network

Players Network is a Digital Media Company that focuses on the Las Vegas and Gaming Lifestyles, producing and distributing original content for its own VOD Channels on television in fifteen million homes over Comcast Communication and TiVoCast; for its Broadband Network at www.playersnetwork.com, Google, YouTube and Yahoo Video; and for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a 10-year history of providing consumers with quality gaming and Las Vegas lifestyle content, and the gaming industry with strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry.

Statement under the Private Securities Litigation Reform Act:

With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including, but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.

Source: Business Wire

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