Latest AMD chip set to give a hard-core boost, NATION
Posted on: Tuesday, 30 September 2003, 06:00 CDT
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September 30, 2003
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Latest AMD chip set to give a hard-core boost, NATION
Sirivish Toomgum
ASIA WorldSources, Inc. 322 MASSACHUSETTS AVENUE 2ND FLOOR, NE WASHINGTON, DC 20002 COPYRIGHT 2003 BY WORLDSOURCES, INC., A JOINT VENTURE OF FDCH e-Media, INC. AND WORLD TIMES, INC. NO PORTION OF THE MATERIALS CONTAINED HEREIN MAY BE USED IN ANY MEDIA WITHOUT ATTRIBUTION TO WORLDSOURCES, INC.
Advanced Micro Devices (AMD) launched a new chip for personal computers in Thailand yesterday that promises to boost performance, but its applications are such that it's likely to appeal only to dedicated technology buffs and hard-core gamers.
The world's No-2 chip-maker aims to lead the market into an era of PCs with more power, in which game playing will be smoother and digital content more ``cinematic'', Sam Rogan, AMD's marketing director for Asia-Pacific, said at the launch.
In the move from 32-to 64-bit chips for PCs, AMD is a step ahead of No-1 chip-maker Intel.
The 64-bit Athlon chips are designed to help PCs more quickly handle tasks of greater intensity, a leap ahead of the present standard 32-bit chips AMD and Intel use in most computers.
The new chip can also run 32-bit applications.
The 64-bit Athlon family involves two kinds of chips: Athlon 64 FX for gamers and other Athlon 64s for desktop and notebooks.
Local PC-maker Atec yesterday became the first to launch a desktop with the Athlon 64 processor-the Atec Premier 1000, targeting high-end users, said Nithiphat Limwanichrat, Atec's general manager.
''It's for those who work on heavy graphics or digital content developers,'' he added.
The price of the Premier 1000 is about Bt32,900.
Rogan said many global PC-makers, such as Japan's Fujitsu and Europe's Fujitsu Siemens, have products ready for the new Athlon chips.
He added that next year AMD would ship around a million chips worldwide.
Nattorn Jayanama, desktop product manager of Microsoft Thailand, said AMD has the support of Microsoft, which has already launched the beta version of the Windows XP 64-bit edition to work with the new Athlon chips.
The first full version of 64-bit Windows will be on the market within the first half of next year.
Thailand is one of AMD's three ``regional strategic markets'', along with China and India, due to the continued growth of the PC market here.
While the new chips are also aimed at home users, one IT industry observer believes relatively few would adopt them anytime soon.
''The applications compatible with the 64-bit-Athlon are not yet there on a large scale,'' he added.
Only tech geeks, PC game-makers and gamers will go for the new chips at the outset, he predicted.
Copyright 2003 NATION all rights reserved as distributed by WorldSources, Inc.
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