Youku.Com, Premier Chinese Online Video Sharing Website, Surpasses 100 Million Daily Video Views
Latest Nielsen/NetRatings Web Traffic Statistics Affirm Its Leadership Position in China’s Online Video Space and Matches YouTube’s Growth Curve
BEIJING, Jan. 9 /Xinhua-PRNewswire/ — Youku.com, the leading online video sharing website in China, today announced that it has surpassed two significant web traffic milestones, including registering more than 100 million daily video views during the week ending December 16, 2007. Youku had more than 12 million daily unique visitors in that week, according to a report by Internet media and market research firm Nielsen/NetRatings.
The Nielsen/NetRatings SiteCensus statistics confirm that Youku has become one of the fastest growing websites in China. It has achieved a 20-fold increase in its daily video views and daily unique visitors since its formal launch in December 2006, and an increase of 30 million daily video views since October 2007 alone.
User Data for Youku.com, Dec 10-16, 2007 Abbreviation Youku’s Statistics Video View (Peak) Daily VV (Peak) 107,149,596 Unique Browsers Daily UV (Peak) 12,678,592 Web Page Views (Peak) Daily PV (Peak) 139,137,012 Weekly Video View Weekly VV 641,850,851 Weekly Unique Browsers Weekly UV 53,882,010 Weekly Web Page Views Weekly PV 824,639,429 Source: Nielsen/NetRatings SiteCensus Dec.10th-Dec.16th.
“We are excited that Youku.com has reached these important traffic milestones. We have exceeded our earlier forecast that our daily video views would reach 100 million by later in 2008,” said Victor Koo, Founder and CEO of Youku.com. “When YouTube was acquired by Google in October 2006, its daily video views had just exceeded 100 million. The progress of Youku indicates that online video has quickly become a mainstream application for users in China, just as it has in the U.S.”
A trend that is driving the popularity of online video sites in many parts of the world — including in China — is strong demand for user-generated and time-sensitive content that is relevant to people’s lives and interesting to watch. The Chinese media industry in particular is a highly fragmented space, and media companies, including provincial TV stations, increasingly cooperate with efficient and reliable content distribution platforms to reach a broad national audience. The advanced proprietary technology and fastest download speed offered by Youku delivers content in a timely fashion and provides viewers with easy access to information.
“The power of this trend has been illustrated in user response to a number of special Youku events and seasonal celebrations,” added Koo, who was formerly President of Sohu.com. “Our ‘A Day in the Life of China’ promotion attracted video submissions from across the country portraying events in the daily life of people. Youku also experienced lots of video posting and sharing around August 8, the start of the one year countdown to the 2008 Olympics, and also with travel videos surrounding the National Day holidays.”
Youku is the leading destination for Chinese people to watch and share short-form videos all over the world. With a broad base of mainstream users and demographics that are attractive to advertisers and agencies, Youku has provided interactive marketing solutions to clients such as Dell, Samsung, Shanda, Ford Motors, AMD, Hewlett Packard and Giant Interactive,
Youku has successfully completed 3 rounds of venture financing totaling US $40 million as of November 2007, including financing from world-class investment institutions Brookside Capital, an affiliate of Bain Capital, Sutter Hill Ventures, Farallon Capital and Chengwei Ventures.
About YOUKU.com
Youku.com ( http://www.youku.com/ ) is a leading video sharing website and premier online video brand in China. It is one of the top destinations for people to watch and share short-form videos in Greater China. Youku was founded by Victor Koo, former President of Sohu.com , a leading Internet portal in China. Youku.com is the fastest growing online video site in China since its official launch in December 2006. It features the fastest video streaming speed, fastest video upload response and search for Internet users in China. Youku.com was named as “Red Herring 100 Asia” award winner for 2007, and also ranked #1 in the video sharing category according to the China Internet Society survey in July 2007.
For more information, please contact: Karen Chen Tel: +86-10-8460-8668 Mob: +86-13501252100 Email: chenying@youku.com Alex Stanton Stanton Crenshaw Communications Tel: +1-212-780-0701 Email: alex@stantoncrenshaw.com
Youku.com
CONTACT: Karen Chen, +86-10-8460-8668, or mobile, +86-13501252100, orchenying@youku.com; Alex Stanton of Stanton Crenshaw Communications,+1-212-780-0701, or alex@stantoncrenshaw.com, both for Youku.com
Web site: http://www.youku.com/