JiWire to Provide iPhone(TM) and iPod Touch Users With First Ever Ad-Supported Free Wi-Fi Access
Posted on: Tuesday, 15 January 2008, 09:00 CST
JiWire, the leading provider of Ads for Access at premier Wi-Fi locations, today announced that members of the JiWire Wi-Fi Advertising Network are offering iPhone and iPod touch users the option to connect to Wi-Fi networks for free in exchange for viewing a JiWire-supplied advertisement. The option will be available at select Wi-Fi hotspots located in airports, hotels, cafes, and other desirable locations around the world. Major airports include Atlanta-Hartsfield, JFK and LaGuardia in New York and Chicago's O'Hare. Members of the JiWire Wi-Fi Advertising Network collectively operate more than 100,000 hotspots.
The JiWire Wi-Fi Advertising Network enables cutting-edge advertisers to target an affluent, technology-savvy demographic by device (i.e., PC vs. iPhone vs. other Wi-Fi-enabled device), creating uniquely valuable marketing opportunities and enabling "Ads for Access" Wi-Fi business models. Charles Schwab and HBO will be among the first to deliver advertising to iPhone users under the arrangement announced today.
"By 2011, more than 500 million Wi-Fi-enabled mobile consumer devices will be in the market," said Daryl Schoolar, senior analyst, In-Stat. "JiWire's ad model is positioned to help drive more usage of these devices at public hotspots."
"The incredible success of the iPhone represents a tipping point in the mainstream use of handheld, Wi-Fi-connected devices," said Kevin McKenzie, chief executive officer, JiWire. "Our Wi-Fi advertising platform is ideal for both network operators seeking suitable business models and for marketers seeking to capitalize on the unique advertising opportunities we offer."
About JiWire
JiWire is the leading Wi-Fi advertising network, delivering Ads for Access™ across premier Wi-Fi locations and devices. JiWire's breakthrough advertising medium enables marketers to reach an influential mobile demographic at point-of-connection. JiWire's portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of Wi-Fi locations, enables mobile broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access. For more information, please visit www.jiwire.com or call (415) 877-4711.
JiWire, Inc. is an independent company and has not been authorized, sponsored, or otherwise approved by Apple Inc.
iPhone and iPod are trademarks of Apple Inc.
Ads for Access is a trademark of JiWire, Inc.
Source: Business Wire
Related Articles
- Spot It Out Provides Branded Content to Location-Aware Mobile Devices
- Location-Based Mobile Social Networking Will Generate Global Revenues of $3.3 Billion By 2013, According to ABI Research
- Symantec Network Access Control Offers Policy Enforcement for Guest Users and Unmanaged Devices
- Nokia Launches Premier Mobile Advertising Network
- D-Link Announces Support for Microsoft Network Access Protection Technology
- NeoAccel Delivers New Level of Network Access Control
- Siemens Integrates HiPath Wireless Manager With Microsoft's Network Access Protection to Heighten Mobile Security
- JiWire Launches Worldwide Point-of-Connection Wi-Fi Hotspot Advertising Network; Major Computer Manufacturers First to Advertise; Nine Leading Hotspot Operators Join Network
- TRENDnet's New Mobile Solution Combines Bluetooth and 802.11g WiFi Access Into One Device
- Mirage Networks Customer Receives 2005 Network World Enterprise All-Star Award for Its Implementation of Mirage Network Access Control Technology; National Instruments Recognized for Exceptional Use of Network Technology
 |
 |
User Comments (0)
RSS Feeds