January 15, 2008

QVC Expands Online Community to Full Social Networking Site With LiveWorld As Services Provider

Worldwide retailer QVC, Inc. (www.qvc.com), has expanded its popular online community into a full social network platform powered by LiveWorld, Inc. (OTCBB:LVWD)(www.liveworld.com), a leading online social marketing agency. The new social network is integrated throughout QVC.com.

"QVC has always been a social shopping experience fueled by its passionate and loyal customers," said Carol Snyder, vice president of Internet Merchandising, Community & Multichannel, QVC. "LiveWorld has provided an excellent community platform to us for years and was the natural choice as we add full social networking and integration of the community across QVC's web site."

LiveWorld has provided QVC's message forum community platform for four years. During that time, the volume of services has significantly increased, engaging millions of QVC shoppers. QVC's expanded social network is based on LiveWorld's latest Community Center platform including LiveWorld's groundbreaking moderation tools and data warehouse reporting. QVC is utilizing LiveWorld's API & Portlets technology to directly integrate community content throughout the main QVC site.

"QVC is the most customer-centric company with whom we have worked," said Peter Friedman, Chairman & CEO, LiveWorld. "By expanding its community to full social networking, QVC brings itself closer to its customers and its customers closer to each other."

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 21-year history.

About LiveWorld

LiveWorld is a leading social marketing agency providing our Fortune 1000 clients overall social network marketing strategy, brand consulting and site implementation in the social networking - online community world. LiveWorld specializes in private label social networks and online communities; design, build, hosting the applications, moderation and community management. Applications and moderation include profiles, forums, blogs, photos, user video, customer support forums, groups and interactive webcasts. Services are available in standard packages or customized and as end-to-end solutions or on a modular basis. Among the unique benefits LiveWorld offers its customers is a team of experienced community managers and moderators, who oversee the activity and user content on LiveWorld, client and third party provided sites. LiveWorld deploys it services in over 60 country-language combinations.

With twenty years of experience, an extensive applications hosting platform and a track record of delivering over 1 million hours of moderation services, LiveWorld is the trusted partner of leading brands worldwide, including: America Online, A&E Television Networks, The Aspen Institute, BBC Worldwide, BEA Systems, BlogSafety.com, Breast Cancer.org, The Campbell Soup Company, The Coca Cola Company Discovery Communications, eBay, HBO, The Hillary Clinton For President Campaign, JumpTheShark.com, Kraft Foods, Match.com, Mattel, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (Coca Cola), AOL Media (Dove, Holiday Inn Express, Target, media clients), Beam Interactive (MINI Cooper), Burson-Marsteller (Hillary Clinton For President Campaign), Digit (BBC WorldWide), Digitas, Euro RSCG (The Campbell Soup Company, MINI Cooper), Hill, Holiday, Connors, Cosmopulos (financial services client), Mindshare (telecom client), MEC (consumer electronics client), Ogilvy (Dove, Mattel), Questus (Verizon), Wildfire (consumer packaged goods and pharmaceutical clients) and Wunderman UK (Land Rover).

LiveWorld is headquartered in San Jose, California. For further information, visit www.liveworld.com

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