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Freedom Interactive Announces a Wide-Ranging Redesign for All Newspaper and Television Web Sites

Posted on: Tuesday, 22 January 2008, 09:00 CST

Today, Freedom Interactive, a division of Freedom Communications, announced the launch of a wide-ranging redesign project across all of its television stations and newspaper Web sites across the country. As part of an overall strategic initiative focusing on delivering a superior online experience across all Freedom Web sites, the redesign will offer superior navigation, enhanced functionality and improved site speed as well as new products and services.

The goal of the new Web redesign is to establish a new standard for excellence across Freedom's network of more than 40 Web sites by improving site speed, streamlining navigation and enhancing the design as well as adding new content and functionality.

The new site redesign project is in response to an extensive program of consumer research to ensure that Freedom's new site structure incorporates the highest standards of usability, navigation and design while providing relevant news and information as well as the products and services that consumers requested.

"We believe in super-serving our customers, so we asked for their feedback, guidance and direction. By listening to our customers and responding to their needs, we now offer easier and faster interaction with the news and information our customers care about. We are committed to continually improving our Web site experience based on our customers' needs and preferences. We are confident that our new redesign project will enhance our users' interaction across our network of Web sites," said Michael Mathieu, Freedom Interactive's President.

Overall improvements of the redesign project include: easy access to the most popular news stories of the day, prominent breaking news headlines, improved search functionality and design, a state-of-the-art video experience, enhanced classifieds products, the ability to create your own blogs, and share photos with the community.

About Freedom Communications

Freedom Communications, headquartered in Irvine, Calif., is a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses. The company's portfolio includes 33 daily and 77 weekly newspapers, including The Orange County Register, magazines and other specialty publications, plus news, information and entertainment websites to complement its print and broadcast properties. Freedom's newspaper publications have a combined circulation of more than one million subscribers. The eight broadcast stations--five CBS, three ABC, and one CW network affiliates--reach more than 3.5 million households across the country.

About Freedom Interactive

Freedom Interactive is a division of Freedom Communications--a national, privately owned information and entertainment company headquartered in Irvine, Calif. Freedom Interactive owns and operates Web sites coast to coast, each offering up-to-the-minute breaking news stories, extensive local content, and trusted local news coverage on demand. The company's Web sites are associated with various Freedom Communications media properties including over 100 newspapers and magazines, such as The Orange County Register in Orange County, Calif., and The Gazette in Colorado Springs, Colo., as well as eight leading broadcast television stations.

Source: Business Wire

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