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TurnHere Announces Agreement to Provide YELLOWPAGES.COM With Custom-Produced Online Video for Its Local Business Advertisers

Posted on: Wednesday, 23 January 2008, 09:00 CST

TurnHere, Inc., the leading online video solutions platform, today announced an agreement with YELLOWPAGES.COM, a subsidiary of AT&T Inc. (NYSE:T) and a leading Internet Yellow Pages and local search site, to produce online videos for YELLOWPAGES.COM's broad base of local business customers.

Under the agreement, TurnHere will provide a custom-produced video approach to YELLOWPAGES.COM for its Video Profile product, which the company recently started offering. During the development of the Video Profiles, advertisers will work directly with TurnHere's network of local videographers to produce creative videos that capture the personality and services of each small business owner.

"TurnHere has established a strong foothold in the directory and local markets," said John McWeeny, senior vice president, business development, TurnHere. "We continue to see rising industry demand as small merchants embrace online video as a platform to attract new customers and drive business growth."

Benjamin Weiss, owner of Chez Ben/Fahrenheit Bar & Bistro in Providence, RI, recently shot a video with TurnHere and understands how it can help him attract new customers. "As a local merchant, I am always looking for cost-effective ways to broaden awareness and tell the story behind the bistro," he said. "TurnHere really captured the spirit and essence of our business and enabled our online listing to come to life."

"Advertisers recognize that video can play a key role in delivering a unique and memorable message that engages the consumer and influences action," said Matt Crowley, chief marketing officer for YELLOWPAGES.COM. "For consumers, video ads offer an easy way to connect with and learn about the local businesses they are looking for -- whether they are searching online or via a mobile phone."

About TurnHere, Inc.

TurnHere, Inc. is the leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 3,200 professional filmmakers across more than 50 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments to help produce effective venues for building online traffic. Founded in 2005, the company is privately held and based in Emeryville, California.

Source: Business Wire

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