Du to Use Cisco’s Virtual Service Provider Model

du, a telecommunications operator in UAE, has revealed its plans to strengthen strategic relations with Cisco, by exploring the use of the Cisco-enabled virtual service provider model.

According to Cisco, the new model will offer bundled packaged services to meet the voice communications, data services and network security needs of small to medium-sized businesses. The Cisco virtual service provider (VSP) model will help accelerate du’s customer acquisitions and revenues by blending its existing capabilities with those of Cisco, along with its ecosystem of mobility partners.

du expects to extend the VSP offering and the related products and services to small to medium-sized businesses and residential markets. Through its cooperation with Cisco, du will also deliver solutions over IP broadband infrastructure.

Osman Sultan, CEO of du, said: “du’s association with Cisco will ensure that we continue to deliver first-class next generation technologies that are customer-centric. These next-generation IP network developments will enable us to continue to deliver intelligent and customer-centric solutions through new go-to-market models. Through our collaboration with Cisco, we are setting the stage for the introduction of world-class services as well as increasing the value these services have to offer.”