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Reynolds and Reynolds Announces ERA(R) XTR Retail Management System

Posted on: Saturday, 29 January 2005, 09:00 CST

DAYTON, Ohio, Jan. 29 /PRNewswire-FirstCall/ -- The Reynolds and Reynolds Company today announced ERA XTR, a complete retail management system designed to bring automotive retailers new levels of profitability and productivity across every dealership department.

ERA XTR combines the ERA XT dealer management system with premium Web, contact management and other CRM technology as well as superior finance and insurance, fixed operations and business management solutions. It includes powerful optimization consulting tailored to individual dealership processes. It is designed for the most demanding automotive retailers who wish to provide their customers with a richer retailing experience throughout all the facets of their business.

"ERA XTR is an end-to-end solution whose capabilities and scope are unmatched in the industry," said John Reed, solutions executive for Reynolds dealer and retail management systems. "It embeds customer relationship management capability into virtually every dealership process. Intertwining the industry-leading ERA XT system with a powerful array of CRM solutions creates the opportunity for unprecedented profitability and customer loyalty. Moreover, our unique packaging of XTR allows us to offer it at a price far lower than could be attained by purchasing each application separately."

ERA XTR ties together into a single solution dozens of powerful Reynolds applications. They include:

* The advanced reporting capabilities of ERA XT, which gives dealer

principals and general managers greater control and the information to

make better, faster business decisions

* A premium version of WebMakerX(R), Reynolds' advanced Web site

technology, designed to drive more prospects to dealerships with search

engine-friendly technology

* Contact Management with Reynolds' showroom management consulting

package, which gives dealership management the tools to evaluate lead

sources and sales staff effectiveness, including follow-up consistency,

response time and close ratios

* Desking and F&I Menus, which enable sales and F&I staff to accurately

and quickly calculate and present multiple finance and lease payment

options

* Mobile Service Advisor, which allows retailers to sell service at the

car through a Tablet PC that has real-time access to all ERA XTR data

* Reynolds University Online, which boosts system utilization,

productivity and CRM expertise with convenient live and recorded

training

ERA XTR is available via both an on-premise server and remotely through Reynolds Applications on Demand. Applications on Demand delivers the full capabilities of ERA XTR and Customer Relationship Management applications from a fully managed remote server. Reynolds provides Applications on Demand through an alliance with LexisNexis, a world leader in secure data storage and retrieval. It utilizes IBM's industry-leading eServer BladeCenter systems, each operating with its own processors, memory, storage, network controllers and operating systems.

ERA XTR, like all Reynolds solutions, is backed by the company's award- winning service and support. Reynolds ranks first among major dealer system providers in the most recent National Automobile Dealers Association survey.

About Reynolds and Reynolds

Reynolds and Reynolds ( http://www.reyrey.com/ ) is the leading provider of integrated solutions that help automotive retailers manage change and improve their profitability. Serving the automotive retailing industry since 1927, Reynolds enables OEMs and retailers to work together to build the lifetime value of their customers. The company's award-winning product, service and training solutions include a full range of retail and enterprise management systems, Web and Customer Relationship Management solutions, learning and consulting services, documents, data management and integration, networking and support and leasing services. Reynolds serves more than 20,000 customers. They comprise nearly 90 percent of the automotive retailers and virtually all OEMs doing business in North America. Reynolds serves automotive retailers and OEMs worldwide through its incadea solution and a partner network, as well as through its global consulting practice.

The Reynolds and Reynolds Company

CONTACT: Michelle Zendah of The Reynolds and Reynolds Company,+1-937-485-8499, or michelle_zendah@reyrey.com

Web site: http://www.reyrey.com/

Source: PRNewswire-FirstCall

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