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Mobile Internet Services Set to Grow As the Last Mile Solution in Africa

Posted on: Monday, 28 January 2008, 03:00 CST

The African mobile internet services market is set to expand due to the continent's lack of sufficient fixed line infrastructure. Reduction in handset costs and internet service prices together with improved transmission speeds will boost demand for mobile Internet throughout the continent.

New analysis from growth consulting company Frost & Sullivan (http://www.ict.frost.com) finds that Africa's Demand for Mobile Internet Access is growing quickly, with operators anticipating growth of between 40 per cent and 50 per cent between 2006 and 2009. The emergence of mobile internet as a preferred last mile connectivity solution is driving this uptake. The steady growth in mobile cellular services and the migration from 2G mobile technologies to 3G technologies creates a platform for deployment of mobile internet services.

"The poor state of fixed line infrastructure is creating the potential for the African mobile internet market to boom," states Frost & Sullivan Research Analyst Spiwe Chireka. "Mobile internet has emerged as the solution to the continent's last mile connectivity problem."

Mobile internet is significantly more cost-effective to deploy than fixed line services, is much cheaper and easier for users to acquire, covers a larger area and allows users access while they on the move.

However, the high cost of mobile internet-compatible handsets coupled with the pricing structure remains a significant challenge. Moreover, the majority of Africa's population still finds these services too expensive to use.

Poor infrastructural development in some countries is also leading to some operators finding it hard to deploy mobile internet services because of a lack of reliable electricity and inadequate road networks to access remote areas.

"Mobile internet service providers need to form partnerships with cellular companies as well as technology and infrastructure providers to see how best they can provide cheaper or more affordable handsets that will provide good quality service," advises Chireka. "They should also form partnerships with governments across Africa and work out investment plans to improve telecommunications infrastructures so that deployment of such services is not limited."

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the investment analysis and growth opportunities in Africa's mobile Internet access market, then send an e-mail to Patrick Cairns, Corporate Communications, at patrick.cairns@frost.com, with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

Africa's Demand for Mobile Internet Access is part of the Mobile & Wireless Growth Partnership Service Programme, which also includes research in the following markets: South African Mobile Content Market, Untangling the Web: African ISP Markets, and South African Broadband Market. All research included in subscriptions provides detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.

Africa's Demand for Mobile Internet Access

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Source: Business Wire

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