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Search Engine Strategies' Kevin Ryan to Join 2008 Yahoo! Searchlight Awards Show Panel

Posted on: Wednesday, 30 January 2008, 18:00 CST

All marketers look to spark the imaginations of their audiences. The Yahoo! Searchlight Award Show recognizes those who have achieved just that. Kevin Ryan, VP Global Content for Search Engine Strategies and Search Engine Watch, will be a featured panelist at this event, slated for February 12, 2008, at the Time Life Building in New York City. recognizing the most captivating search marketing applications.

The Yahoo! Searchlight Award illuminates those who have shown creativity and innovation in their search advertising ideas and executions. The award recognizes marketers and advertising agencies that develop search marketing applications outside of the tried and true direct response mindset--driving offline sales, brand support, buzz capitalization, and more using online media.

Ryan will participate in a panel of industry leaders for insights and commentary on the finalists' campaigns. The event will feature a keynote address on industry issues and the challenges facing today's marketers.

Formerly vice president of Interactive Media for the Interpublic Group and Wahlstrom Interactive, Ryan has represented such notable brands as Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and Hilton Hotels.

"Creativity abounds in search marketing," said Ryan. "It is with great zeal that we come together to recognize excellence in this field."

For more information about the 2008 Yahoo! Searchlight Award Show visit http://searchmarketing.yahoo.com/searchlightaward/index.php.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Source: Business Wire

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