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Search Engine Strategies' Global Content Director Kevin Ryan and ClickZ Editor-in-Chief Rebecca Lieb Available for Comment on Microsoft Bid for Yahoo!

Posted on: Friday, 1 February 2008, 18:00 CST

Microsoft Corp.'s offer to buy Yahoo! Inc. for $44.6 billion has the potential to significantly transform the search and marketing industry.

Available to offer up-to-the-minute perspective are two search and interactive marketing veterans:

Kevin Ryan, Global Content Director of Search Engine Strategies and Search Engine Watch. Ryan is a search and advertising industry veteran whose former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm.

Rebecca Lieb, Editor-in-Chief of the ClickZ Network, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world--on or offline. Lieb developed her expertise through executive marketing and communications positions with Siegel & Gale and with global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's German network, RTL Television. Lieb spent five years as Variety's Berlin-based German/Eastern European bureau chief.

Topics of discussion:

How the consolidation between two major players in the arena could pose a significant threat to Google;

How this acquisition will help or hinder growth of Internet advertising;

Can Microsoft become known as a major advertising company rather than a software company?

How businesses that invest in online advertising, both through search and pay-per-click tactics, will be affected.

Source: Business Wire

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