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Datran Media Chief Marketing Officer Sean O'Neal to Discuss Mergers and Acquisitions at the Red Herring CMO 2008

Posted on: Monday, 4 February 2008, 12:00 CST

On Tuesday, February 5, Datran Media Chief Marketing Officer Sean O'Neal will provide his expert opinion on current merger and acquisition activity in the digital realm at the Red Herring CMO 2008 conference in San Diego, CA. O'Neal's session is titled "M&A - The Making of Conglomerates."

O'Neal is a brand marketing and multi-media expert with nearly two decades of experience championing revenue and marketing initiatives for major brands, including Sony. He has been at the helm of Datran Media's marketing efforts since the leading performance marketing company's early days. During his tenure, O'Neal has worked closely with its other chief executives, legal counsel and board on a variety of key investments as well as recent mergers and acquisitions.

Throughout the CMO panel, O'Neal and executives from InterActive Corp, Lowenstein Sandler PC and 24/7 Real Media will discuss the recent swarm of mergers, acquisitions and bids across the marketing industry, including AOL/Time Warner-Tacoda, WPP-24/7 Real Media, Google-DoubleClick, Microsoft-aQuantive and Microsoft-Yahoo among others. After recapping recent mergers and acquisitions into new converging technologies and analyzing the buying fever, the session will close with an overview of the effects of these unifications and an outlook into the future of fusions.

The Red Herring event will bring together 250 CMOs, senior marketing executives and industry experts from the technology and communications industries to discuss the best marketing plans, the most dismal failures and the next wave of tech-marketing.

To learn more about the Red Herring CMO 2008, or to register, please visit their following Web site: http://www.herringevents.com/cmo08/index.html

About Datran Media

Founded in 2001, Datran Media is the industry-leading inbox marketing and web advertising solutions provider and is the creator of Exchange Online (EO), the first exchange for inbox+web media. Datran Media also offers StormPost(TM), an enterprise-class email delivery and ad serving solution, and UnsubCentral(TM), the industry-standard in CAN-SPAM compliance solutions. Datran Media also powers NetMargin(TM), one of the premier online advertising networks and exclusive inbox marketing channel for hundreds of top consumer brands. For more information on Datran Media, please visit: www.datranmedia.com.

 Media Contact Carla Vicens blast! PR for Datran Media (919) 833-9975 x10 Email Contact

SOURCE: Datran Media

Source: MARKET WIRE

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