Yellow Book Unveils Redesigned Site Featuring Microsoft Virtual Earth
Posted on: Tuesday, 5 February 2008, 12:00 CST
Yellow Book USA announced today the launch of a completely redesigned Yellowbook.com. Unveiled Friday, the new yellowbook.com is powered by a simple easy-to-use consumer interface designed to enhance the overall user experience and return even greater relevancy in search results.
The redesign incorporates Microsoft Virtual Earth's highly interactive maps with high-resolution satellite and aerial images, up-to-date location information and driving directions. Also included are new predictive drop down boxes to expedite visitors' searches and a layout that places most advertisers above the fold, providing users a quick view of search results.
The announcement follows the release of comScore's "2007 U.S. Internet Year in Review" in late January which ranked the Yellow Book Network as the 5th top gaining internet property in the U.S. The impressive results reflect triple-digit December year over year increases in both unique visitors - 137% - and visitation -- 207% - to yellowbook.com sites.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book published nearly 1,000 printed directory editions in its 2007 fiscal year with a circulation of approximately 123 million. The company's online directory, yellowbook.com, reaches millions of users via computers and mobile phones through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaigns have made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states, plus the District of Columbia. Visit the company's website at www.yellowbook.com.
Product and service names mentioned herein are the trademarks of their respective owners.
Source: Business Wire
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