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Reportlinker: Learn About the Yahoo in Mobile, Analysis and Market Insight to 2012

Posted on: Thursday, 7 February 2008, 06:00 CST

Reportlinker.com announces that a new market research report related to the Wireless industry is available in its catalogue.

Yahoo in Mobile, Analysis and Market Insight to 2012

To order this report:

www.reportlinker.com/p076221/2008/02/07/Yahoo-in-Mobile-Analysis-a nd-Market-Insight-to-2012.html

Yahoo, the number two Internet search engine, currently leads in mobile web destinations due to an aggressive play to capitalize on the still emerging mobile search and advertising space. Although the market has yet to take a defined shape, visiongain maintains Yahoo's moves are not too early. Google, Microsoft, AOL, and other players are all jockeying to be first to pocket profits from the most lucrative market to arise since Internet search and shopping. Advertisers will spend $1.8 billion on mobile media in 2007, which visiongain predicts will rise to $17.5 billion by 2012. In this report, visiongain explores Yahoo's strategy in mobile in the medium-term future, and discusses the significant opportunities and threats that the company poses to current industry players.

How will Yahoo affect your operations? Should you be working with the company to leverage its expertise in mobile search and advertising, or would you be better off working with one of its competitors instead?

Is Yahoo likely to launch a VoIP phone leveraging current partner eBay's Skype or an enhanced version of its own Yahoo! Voice? 3 very recently became the first operator to offer a mass market device which is tailor-made for free calling over the internet from a mobile. Now, all of Skype's 246 million registered users can be reached for free with the 3 Skypephone. Will Yahoo produce a similar device, or will it enter this deal in a very big way considering Yahoo already has partnered with 3 to provide Yahoo! Go for Mobile 2.0 to 3 Group customers in the UK, Italy, Ireland, Sweden, and Denmark, with other 3 Group markets expected to follow by year end? This report addresses bleeding edge issues Yahoo and the industry face, providing insightful analysis on deals, market plays, and future mergers yet to be explored in other studies.

This report answers key questions, such as:

What are Yahoo's strategic visions and future plans in mobile?

How will Yahoo's model perform in the mobile landscape?

What are Yahoo's current activities in this space?

What strategies and opportunities are open to Yahoo in mobile?

Will Yahoo launch a VoIP or cellular phone?

Will Google's text ads be overshadowed by Yahoo's mobile display ads?Why you should buy this report:

Operators: Yahoo is a potential threat to your business, not only in terms of mobile search and advertising, but in terms of teaming with your competitors as Yahoo has already done with Vodafone, 3, Telefonica, iPhone and others. You need to see where the company is headed next, and where it stands now, in order to determine the impact on your company and whether to ally with Yahoo or move to beat it at its own game.

Handset Manufacturers: Mobile advertising poses huge potential for all players in the space, including device manufacturers. But the path to profits will not be an easy one. Carriers, who now already control user feature access with an iron fist, will aggressively protect all on-phone advertising space. Search engines, such as Yahoo, will control the rest. Learn how you can wrest more control by adapting pre-load deals with search engines and exploring new business models within the converged space.

Advertisers: Mobile advertising space will remain at a premium. The current pay-per-click models will continue to add clicks to the process driving up advertising costs and driving away consumers. Learn how to free yourself from pay-for-click overcharges and move to a more advantageous advertising model in terms of both consumer exposures and costs.

Mobile Content Providers: Knowledge is power. Find out exactly what Yahoo has up its sleeve in terms of mobile content and which of your competitors have already signed with Yahoo.Despite tremendous innovations, Yahoo has shown only modest gains after a recent change in management, but it is far from producing Google-sized profits. Although the stock market welcomed the good news, shareholders are not likely to be content for very long. Rumors abound that the company might be divided part and parcel and sold as the profits of the parts would greatly exceed the selling price for the whole company. Is this likely?

Visiongain predicts that Yahoo! will be sold - but to whom? Find out in this unique report. Why will they be sold and what will the purchaser aim to do?

Of the more than 230 million mobile subscribers in the U.S, an estimated 180 million have Web-enabled phones. However, only 21% in the U.S. use their mobile phones to access the Internet whereas 32% of Europeans in France, Germany, Italy, Spain and the UK do so. Among European users, the mobile landscape mirrors the online version; Google, Yahoo and MSN are most often employed by mobile users. Although Vodafone, O2 and T-Mobile mobile Web sites are gaining popularity as destination spots for mobile Web surfers in Europe. However, the biggest gains in mobile search still lie over the horizon in the untapped markets of India where cell phones outnumber PCs 79:1. Specifically, India counts 201.29 million cell phones and rising, compared to 2.56 million PC broadband connections in use as of August 2007.

With focuses on China, India, U.S, Europe, Latin America and Asia, this report delivers innovative and striking strategy analysis on Yahoo!

1. Executive Summary

Table 1.1. Yahoo Revenues 2006-2007

2. Introduction

2.1. Yahoo - A Brief History

Image 2.1: Yahoo Homepage

Image 2.2: Yahoo Corporate Building

2.2. Yahoo - The Wild Card in Internet Plays

Chart 2.1: Customer Satisfaction Scores - Yahoo vs. Google

Table 2.1: Yahoo Repositioning to Web 2.0

2.3. Yahoo The Sleeper

Table 2.2: Yahoo's Hidden Wins

2.4. Yahoo Goes Mobile

2.4.1. Mobile Advertising Becomes Key

2.4.2. Yahoo's VoIP Ambitions

2.4.3. Handsets Become Key Focus Too

Table 2.3: Recent Yahoo Handset Manufacturer Deals

Table 2.4: Recent Yahoo Carrier Deals

Chart 2.2: Mobile Web Destination Rankings, Q2 2007

2.4.4. Yahoo Mail for Mobile

2.4.4.1. Yahoo Mail Speeds Convergence

2.4.4.2. Yahoo Mail Features and Functionality

2.4.4.3. Yahoo Mail Co-Branded and Wireless Versions

2.4.5. Yahoo's Mobile Service Offerings

2.4.5.1. Yahoo's Ventures Into the Americas

2.4.5.2. Yahoo's Ventures Into Asia

2.4.5.2.1. The Free Speech Roadblock

2.4.5.3. Yahoo's Ventures Into Europe

2.6. Focus of this report

3. Yahoo Current Model and Services

3.1. Yahoo At a Glance

Chart 3.1: Yahoo New Mobile users added per month forecast 2007-2013

3.1.1. Yahoo Struggles

3.2. Yahoo's Business Model

Table 3.1: Yahoo Marketing Services Revenues for Q3 2007

3.3. Current Business Strategy

3.3.1. The Push for Global Mobile Advertising

3.4. Core Business - Internet Search

3.4.1. The Promise of Panama

3.4.2. Yahoo's Search Marketing Commercial API Programme

3.5. Other Business Areas

3.5.1. Yahoo Content Partnerships

3.5.2. Yahoo Commerce Services

Chart 3.2: Click-thrus to retail sites

3.5.3. Yahoo! Photos

Chart 3.3: Worldwide Members of Mobile Social Communities forecast 2007-2012

3.5.3.1. Flickr Requires Member ID

3.5.3.2. Flickr Features

3.5.3.3. Flickr in Mobile

3.5.2. Yahoo! News

3.5.3. Yahoo! Email

3.5.4. Open Content Alliance

Figure 3.1: Yahoo SWOT Analysis

3.6. Financial Analysis

Chart 3.4: US Unique Visitors to Site

Chart 3.5: Yahoo Revenue 2005-2007

4. Yahoo Goes Mobile

4.1. Why Yahoo Went Mobile

4.1.1. Mobile Industry takes shape

4.1.2. Combo Threat Emerges

4.2. Carrier/Operator Deals

4.3. Handset Manufacturer Deals

4.4. Yahoo Mobile Summary

5. Yahoo's Mobile Services

Chart 5.1: Yahoo Mobile Services User Forecast 2007-2012

5.1. Yahoo oneSearch

5.2. Yahoo Mobile Advertising Services

5.2.1. Mobile Advertising Network

5.2.2. Mobile Content Engine

5.2.3. Mobile Media Directory

5.2.4. Mobile Site Submit

5.2.5. Operator Advertising Solutions

5.3. Yahoo Go

5.4. Yahoo Mobile Web

5.5. Operator Search

6. The Competitive Environment

6.1. Yahoo's Main Rivals

6.1.1. Google In Mobile

6.1.1.1. Google In Wireless

6.1.1.2. Google vs. Yahoo

6.1.1.3. Google and eBay draw up battle lines

Chart 6.1: 2007 Internet Search Market Share

6.1.1.4. eBay and Yahoo get closer

6.1.2. Microsoft

6.1.2.1. Microsoft in Mobile

6.1.2.2. Microsoft in Mobile Content

6.1.2.3. Microsoft Mobile Carrier Deals

6.1.2.4. Microsoft Handset Manufacturer Deals

Image 6.1: Microsoft Mobile Devices

6.1.3. Ask.com

6.1.4. AOL Time Warner

6.2. Yahoo's Niche Rivals

7. Yahoo Future Strategies for Mobile and Wireless

7.1. Yahoo Search Marker Share Forecast

Chart 7.1: Yahoo Mobile Market Share 2007

Chart 7.2: Yahoo Mobile Market Share Forecast 2012

7.2. Yahoo's Future Play

7.2.1. Converging Elements

7.2.2. Redefining Search

7.2.3. From Search to Social

8. Recommendations

8.1. For Yahoo

8.2. For Carriers

8.3. For Advertisers

8.4. For Handset Manufacturers

More Details

Companies and organisations mentioned in this report

3 Group

AdSense

Advertising.com

AdWords

Agence France-Presse (AFP)

AlltheWeb

AltaVista

AOL

Apple

aQuantive

Ask.com

Associated Press (AP)

AT&T

Baidu.com

BlackBerry

BT Openworld

Christian Science Monitor

CNN.com

Cracker Barrel

Dash Navigation

del.icio.us

DoubleClick

eBay

Efficient Frontier

Flickr

FOX Sports

go2

Google

Globe Telecom

HTC

Hutchison Telecom

Idea Cellular

InfoSpace

Inktomi

ISP Earthlink

JumpTap

Kodak

LG Telecom

Ludicorp

Macy

MapQuest

Maxis Communications

McAfee

MEdia Net

Medio Systems

Microsoft (MSN)

MobiTV

Motorola

MySpace

MySQL

Naver.com (NHN)

Nokia

NPR

O2

Omniture

Opera

Orange

Overture

Palm

Photobucket

PT Telekomunikasi Selular (Telkomsel)

Reuters

Right Media Exchange

Rogers Wireless

Samsung

ScreenTonic

SearchIgnite

Shutterfly

SK Telecom

Skype

Snapfish

Sony Ericsson

Sprint-Nextel

Symantec

Tacoda

Taiwan Mobile

Telefonica Moviles

The Search Agency

Third Screen Media

Time Warner

T-Mobile

USA Today

ValueClick

Verizon

Virgin Mobile

Vodafone

webjay

Yahoo

Yellow Pages Corp.

YouTube

Yahoo in Mobile, Analysis and Market Insight to 2012

To order this report:

www.reportlinker.com/p076221/2008/02/07/Yahoo-in-Mobile-Analysis-a nd-Market-Insight-to-2012.html

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Source: Business Wire

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