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Insight24 Announces Syndication Partnership With CustomerThink

Posted on: Monday, 11 February 2008, 09:00 CST

Insight24, the leading business-to-business rich media network of webcasts, podcasts, videos and online demos, today announced a syndication partnership with CustomerThink, a global thought leader in customer-centric business strategy. Insight24 will deliver business and technology webcasts, videos and podcasts to CustomerThink's online community of sales, marketing and customer service managers and executives.

CustomerThink provides business leaders with thought leadership, blogs, discussion forums, and news to develop and implement successful customer-centric business strategies through its website -- www.customerthink.com. Under this agreement, Insight24 will deliver targeted rich media content to CustomerThink in the areas of sales management, marketing, customer service, and customer relationship management.

"Our mission is to provide our community with a comprehensive resource to assist with their customer management strategies," stated Bob Thompson, CEO of CustomerThink. "By incorporating webcasts, videos and podcasts from Insight24, we are providing our community with valuable information and insight to help them with their technology and business challenges."

"Our alliance with CustomerThink enables Insight24 to further extend its syndication network to include executive managers and professionals interested in sales, marketing, and customer management strategies," stated Tom Masotto, General Manager of Insight24. "This partnership aligns with our vision to provide professionals with high-quality rich media content in the online communities and resources they visit today."

Insight24 is the first, and only, comprehensive rich media network that provides timely and relevant B2B rich media content for researching solutions, comparing vendors, and learning industry trends. CustomerThink joins other leading online business and technology organizations -- such as PC World, ITtoolbox, ECT News Network, and IT.com -- in Insight24's growing syndication network, which currently reaches over 13 million monthly visitors.

About CustomerThink

CustomerThink, the global thought leader in customer-centric business strategy, was founded in 2000 (as CRMGuru.com) by Bob Thompson, CEO of CustomerThink Corp. The site was renamed to CustomerThink in April 2007.

CustomerThink's mission is to help business leaders develop and implement customer-centric business strategies. CustomerThink does this by publishing high-quality articles, blogs and discussion; by conducting research on key issues and trends; and by facilitating interactions with a global panel of experts. For more information, visit www.customerthink.com.

About Insight24

Insight24(TM) (www.Insight24.com) is a business-to-business rich media network that aggregates and syndicates over 5,000 webcasts, podcasts, videos, and online demos from over 175 companies in over 32 categories. Insight24's syndication network, including ITtoolbox, CustomerThink, ECT News Network, and PC World, reaches over 13 million monthly business and technology visitors. Insight24 is powered by ON24, Inc. (www.ON24.com), the leading global provider of webcasting and rich media marketing solutions.

 MEDIA CONTACT: Cece Salomon-Lee Phone: 415-369-8332 pr@insight24.com

SOURCE: Insight24

Source: MARKET WIRE

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