MTS, Microsoft Partner to Develop Mobile Services Strategy
Posted on: Tuesday, 12 February 2008, 09:00 CST
Mobile TeleSystems OJSC and Microsoft have announced co-operation to deliver new mobile communications services for MTS customers. The collaboration is aimed at extending the range of products in MTS' portfolio of value-added services.
Through this agreement, Mobile TeleSystems (MTS) and Microsoft aim to develop a road map for delivering services to satisfy demand for data products and services throughout MTS' markets.
Initially, through MTS Connect, the company's tariff class dedicated to data transfer and mobile internet access, MTS and Microsoft plan to introduce Windows Vista-based notebook PCs, which offer built-in mobile broadband access, and make available to customers through a subscription payment model.
At prices substantially less than current laptops with embedded 3G technologies, MTS will bring to market laptop design, a variety of tariff plans to address array of users, customer service and support, and equipment tested and certified to meet MTS customers' expectations.
Cynthia Gordon, vice president and chief marketing officer for MTS, said: "Our engagement with Microsoft allows us to fulfill our brand promise of delivering more for our customers. Customers of all types will be able to choose a bundled mobile broadband service at a price that fits their budget. The introduction of Microsoft's innovative products will enable our customers to further create for themselves a unique customer experience."
Source: Datamonitor
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