• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

PodShow's "Backstage Pass" Hits One Million Views in Ten Days With Average View Time of 22 Minutes

Posted on: Thursday, 14 February 2008, 09:00 CST

PodShow, the leading broadband entertainment network, which allows its users to play, collect, share and create millions of hours of episodic programming, videos and music, today announced that its show, "BackStage Pass," was viewed more than one million times during its 10-day run of the Santa Barbara International Film Festival. This announcement comes on the heels of BackStage Pass' debut at the UK's Digital Music Awards, which also attracted more than one million views. Peak viewing times for both events were more than 20 minutes, with overall viewing time for the SBIFF at 22 minutes.

Special features included: red carpet interviews with celebrities and honorees before each Tribute presentation and screening, including stars like Cate Blanchett, Ryan Gosling, Casey Affleck, Tommy Lee Jones, and Ellen Page, new movie trailers, clips from the SBIFF screenings, and fresh PodShow cinematic content. The SBIFF occurred January 24 through February 3.

"It is important to measure the success of Backstage Pass both in views and average length of time. The remarkable 22 minute average engagement demonstrates how important packaging is to media consumption," said Ron Bloom, CEO and Co-Founder of PodShow, Inc. "As the internet becomes increasingly clogged with video and video sites, we are able to cut through the clutter, and in a so-called 'short-attention-span' environment drive 22 minutes of engagement from a single stream."

"BackStage Pass" is a hugely popular behind-the-scenes entertainment show available on PodShow's live channel, thePLUS (www.theplustv.com). ThePLUS enables millions of viewers around the world to tune in simultaneously and contribute to the programming of the channel.

SBIFF was produced by PodShow and MediaTrust. Scott Parent, vice president of search and social media optimization division at MediaTrust, together with his production team, captured more than 30 exclusive interviews from A-list Hollywood talent during the 10-day event. PodShow teams designed a complete media experience around the live content and used its network to deliver and promote the live stream. Footage was packaged into nine "episodes" for thePLUS, as well as Hi-Definition video podcasts -- a first in the film festival industry.

"Our ability to package content dynamically through our unique production and play-out system enables us to stay on top of the programming literally minute-by-minute," said Adam Curry, President and Co-Founder of PodShow. "By combining platform and content, we are able to deliver large, engaged audiences to our advertising partners."

To date, it is estimated that nearly half a million unique visitors watched the SBIFF, returning on average two times for the duration of the event, generating an average viewing time of 22 minutes each. To see highlights, please go to: sbiff08.podshow.com.

About thePLUS

thePLUS is PodShow's 24/7 Live, "No Jive" Entertainment Channel that features the best new media on the Internet plus gives users the chance to join the show. thePLUS is streamed live for simultaneous viewing around the world at http://theplustv.com. Users can select favorite content or shows from thePLUS and create their own tailored channels that they can share with others. Users can play single episodes of the channels or they can subscribe and have new shows sent automatically upon release. Channels can be downloaded to iPods or cell phones. Additionally, channels will be formatted for traditional television. thePLUS will also include special programming from hundreds of PodShow hit shows including GeekBriefTV and TeXtra, as well as Rock n Roll TV and The Rumor Girls.

About BackStage Pass

BackStage Pass is PodShow's new entertainment show broadcast over PodShow's live channel thePLUStv (www.theplustv.com) with highlights available for free download on PodShow and other Networks. Debuting at the BT Digital Music Awards 2007, and continuing with the Santa Barbara International Film Festival, BackStage pass takes viewers down the red carpet, behind the scenes and deeper into heart of each event it covers.

About MediaTrust

MediaTrust combines innovative interactive media and advertising technology with human service and expertise. MediaTrust comprises: Advaliant, a performance-based affiliate marketing network (www.advaliant.com); data management and Search and Social Media Optimization services; leading-edge media technologies; and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

About PodShow, Inc.

PodShow.com, the premier broadband entertainment network and social media community and the only network providing single-click access to exclusive episodic content in video, audio and music, as well as the best in new media from across the net to be enjoyed on your computer, iPod, mobile device or television. Addressing a global audience of tens-of-millions, The PodShow Network includes PodShow.com, PodShowPDN, Podcast Alley, indiePodder and the PodSafe Music Network. The PodSafe Music Network is PodShow's revolutionary music discovery and licensing platform. PodShow Productions produces serialized content and specials in audio and video for the PodShow Network. BTPodShow.com is a co-branded service from PodShow LTD in partnership with BT, enabling consumers in the UK and Ireland to create, connect and share their content on the PodShow network. ThePlustv.com is PodShow's live entertainment channel, available on the PC and via IPTV. The PodShowPDN(TM) is the first high-performance content delivery network meeting the specific needs of podcasting, delivering a comprehensive creation, production, and delivery and monetization solution for independent producers and mainstream media companies. PodShow is a privately held company, backed by leading venture capital firms Kleiner Perkins Caufield & Byers, Sequoia Capital, Sherpalo Ventures and DAG Ventures. For more on PodShow, visit: http://www.podshow.com, and for all queries visit: http://www.podshow.com/contactus.html.

PodShow, PodShow+, Podsafe Music Network, Podcast Alley, and PodShowPDN are trademarks of PodShow, Inc. theShow! is a trademark of PodShow UK LTD. All other trademarks are the property of their respective owners.

 Contact: Robin Schultz Voce Communications 650.291.7809 Email Contact

SOURCE: PodShow

Source: MARKET WIRE

More News in this Category