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Burst Media Launches Vertical Ad Network for Early Adopters

Posted on: Tuesday, 19 February 2008, 09:00 CST

Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the Burst Early Adopters Network, a premier online advertising network for advertisers who seek to reach consumer technology early adopters. This custom network makes it easy for brand advertisers to target the influential "technophile" and "gadget-geek" demographic across a hand-picked set of high-impact, high-quality web sites. Additionally, numerous sites within the Burst Early Adopters Network have been pre-qualified to run custom advertising creative and rich media ad units including expandables, in-banner video, and interstitials as well as custom sponsorships.

With a reach of more than 23 million unique monthly visitors (comScore Media Metrix, January 2008) on more than 200 websites, the Burst Early Adopters Network provides broad access to an influential audience. In fact, a Burst Media survey of visitors to sites within the Burst Early Adopters Network found that four out of five are first among family and friends to purchase new consumer technology products; and a similar number act as influencers in the adoption of new technology. The Burst survey also found that three-quarters of visitors to the Burst Early Adopters Network say the Internet is the best place to learn about new consumer technology products.

"We help people make sense of the staggering array of new technologies and web tools that come on the market and we don't want to confuse the situation with inappropriate ad content," said Eric Ralls, CEO of RedOrbit.com. "Burst's Early Adopters Network is the perfect fit for RedOrbit -- it offers us access to great brand advertisers whose products and services truly interest our audience."

The Early Adopters Network leverages Burst's twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. Access to the Early Adopters Network is available only through Burst Network, Burst Media's brand advertising division. This exclusive offering provides publishers in the Burst Early Adopters Network an expert sales team with deep advertiser relationships. The Burst Early Adopters Network joins the CDKitchen Cooking Network and the Burst Moms Network in Burst's branded vertical network offerings.

"The Internet is a vast and complex place for media buyers to navigate," said Jarvis Coffin, CEO and co-founder of Burst Media. "Vertical networks enable efficient media buys across the mid and long tail of the Internet, particularly for brand marketers seeking deep impact online. With the Burst Early Adopters Network we offer advertisers the ability to reach a very valuable audience with powerful custom advertising solutions and do so without increasing the complexity of the overall campaign management process."

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Source: Business Wire

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