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Idera Expands Channel Partner Program for SQL Server Management Solutions

Posted on: Tuesday, 19 February 2008, 12:00 CST

Idera, a leading developer of tools for SQL Server management, today announced strategic enhancements to its worldwide channel program for value-added resellers (VARs), systems integrators and independent consultants interested in selling Idera's tools for SQL Server management. At a time when the SQL Server market is among the fastest growing worldwide, the Idera partner program helps resellers deliver products to meet a broad range of SQL Server management needs including SQL Server performance & availability monitoring, SQL Server backup and recovery, SQL Server auditing and compliance, and SQL Server change & configuration management.

With these program enhancements, Idera continues its commitment to grow and support a network of partners and value-added resellers that can deliver SQL Server management solutions worldwide. With resellers in more than 53 countries, Idera's partner sales have been increasing 90% year over year. Idera's worldwide reseller program currently includes VARs such as Insight, Spectrum Systems, Enterlogix and SHI, among others.

"Partners have always played a critical role in Idera's overall business strategy. Now we're taking our partner program to the next level," said Rick Pleczko, President and CEO Idera. "Building our network of partners worldwide provides an excellent opportunity to build our revenue stream and ensure that businesses of all sizes have access to our award-winning SQL Server management solutions. Partner relationships are essential to the future success of Idera."

The Idera channel program is headed by industry veteran Nick Futter, who recently joined Idera and has managed channel sales for SurfControl, Ebiz Enterprises, and JBS.

Benefits of the Idera SQL Server Partner Program include:

 --  Attractive discounts on Idera software licenses - Financial rewards     for attaining revenue goals. --  Marketing Tools on Demand - Co-branded marketing components such as     HTML email templates and direct mail pieces along with guidelines and     tracking tools to help conduct effective campaigns. --  At-a-Glance Sales Tools - Sales sheets clearly map out the selling     process, including which contacts to target and what questions to ask to     enable easier sales. --  Sales / Technical Training Program - Online training and certification     program increases sales and support expertise. --  Partner Portal - Centralized archive for all Idera product collateral,     marketing tools, sales tools, and program information. --  Lead sharing and Opportunity registration portals      

"Our industry-leading SQL Server management solutions provide a great opportunity for channel partners they provide immediate and compelling value to end users, are easy to deploy and are channel friendly," said Nick Futter, Vice President Channel Development at Idera. "Our world-class support also ensures that partners can stay focused on meeting the needs of their customers. With our channel-neutral model, we feel that we've created a win-win dynamic for Idera, our partners, and our customers."

For more information about the Idera Partner Program, please visit www.idera.com/partners or email partners@idera.com.

About Idera: Tools for SQL Server Management & Administration

Idera delivers a new generation of tools for managing and administering the world's fastest growing database management system -- Microsoft SQL Server. Our solutions include: Performance Monitoring & Availability Management, Security & Compliance, Backup & Recovery, Change & Configuration Management. Idera is a Microsoft Gold Certified Partner with over 3,500 customers worldwide. Headquartered in Houston, Texas, with offices in London, and Sao Paulo, Brazil, Idera's products are sold and supported directly and via authorized resellers and distributors around the globe. For more information, or to download a free evaluation copy of any of Idera's products, visit www.idera.com.

 Media Contact: Janette Deyhle Idera 713-523-4433 Email Contact

SOURCE: Idera

Source: MARKET WIRE

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