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Salesnet on-Demand CRM for Advertising/Media Sales Earns Product of the Year Award

Posted on: Wednesday, 9 February 2005, 09:00 CST

First-to-Market Pioneer Of On-Demand Vertical CRM Recognized By Customer Inter@ction Solutions

Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, today announced that Technology Marketing Corporation (TMC(TM))'s Customer Inter@ction Solutions(R) magazine has named Salesnet Advertising/Media Sales Edition as a 2004 Product of the Year. Salesnet's pre-configured Advertising/Media Sales Edition was recognized for its in-depth, proven capabilities that enable companies to jumpstart their CRM initiatives and achieve rapid implementation and a ROI.

"We are honored to receive the Product of the Year award from Customer Inter@ction Solutions magazine," said Alan Goldsworthy, Chief Executive at Salesnet. "Our vertical editions, like our advertising/media sales application, go well beyond simple templates. Based on our work with clients and partners in each vertical industry, we've built-in industry-specific sales processes not available in other offerings. We're proud of our industry leadership and the business value that we are delivering to global enterprises."

Within the advertising/media sales industries, a key challenge is effectively managing low-margin business and high staff turnover. The Salesnet Advertising/Media Sales Edition is designed to address those challenges, offering a solution fully adaptable to meet the industry's unique selling environment. Key differentiators include:

-- Out-of-the-box results & fast adoption: Pre-built, detailed, and proven sales processes that guide selling best practices and enable sales to begin immediately and generate rapid ROI. Clicks-not-code(TM) customization enables quick and economical adaptation to grow with business.

-- On-demand access to sales performance: Provides instant insight into a business through pre-configured dashboards and charts, showing deal performance and providing visibility into forecasts, pipelines, and business activities.

-- Industry-specific standards built inside: Captures and tracks media services specific data (i.e., product groups, business metrics), and also offers capabilities critical to streamlining sales efforts, such as the Traffic Directors Guild of America broadcast calendar.

"Each year, we bestow our Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements," said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Inter@ction Solutions. "Salesnet has demonstrated to the editors of Customer Inter@ction Solutions that its products and services have gone the extra mile to help improve both the customer experience and the ROI for the companies that use them."

In addition to its award-winning advertising/media sales application, Salesnet also offers the following industry-specific editions: Automotive Dealer, Telecommunications, and Commercial Lending. To learn more, visit http://web.salesnet.com/featuregroup.asp?urh=PR209.Prod_Price_ vertical. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About TMC(TM)

Technology Marketing Corporation (TMC) publishes two print magazines: Customer Interaction Solutions, and Internet Telephony; five digital publications, SIP Magazine, Speech-World, WiFI Telephony Magazine, VoIP Developer, WiMAX Magazine; and the online publications TMCnet.com, Planet PDA Magazine, WiFi Revolution, Alternative Power and BiometriTech. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, Speech-World Conference, IP Contact Center Summit and The Global Call Center Outsourcing Summit. TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com.

About Salesnet

Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, delivers solutions that empower companies to sell more. Since 2000, Salesnet's hosted CRM solutions have served as proven alternatives to expensive, complex, packaged or premise-based CRM software. Organizations such as American Express Incentive Services, Birch Telecom, Software AG, Sovereign Bank, and Tellabs use Salesnet to improve the efficiency, effectiveness, and profitability of global sales organizations. Salesnet's Guided Performance Selling (GPS) strategy leverages software-as-a-service, configuration-as-a-service(TM), integration-as-a-service(TM), and administration-as-a-service(TM) to offer products and services designed to drive the fastest ROI in the CRM industry. In addition, Salesnet's exclusive Customer Success Roadmap strategy is aimed at driving ongoing business value with on-demand CRM. Salesnet, headquartered in Boston, provides additional information on its products and services at: www.salesnet.com/sp/e.asp?id=144.

Source: Business Wire

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