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eWorld Companies, Inc. Defines Its Unique Marketing Approach in Hot Market Sector

Posted on: Monday, 25 February 2008, 09:00 CST

LOS ANGELES, Feb. 25 /PRNewswire-FirstCall/ -- eWorld Companies, Inc. (Pink Sheets: EWRL.PK) has revealed its overall marketing structure for worldwide distribution of its Boomerang Media Station(TM) and PlayTV(TM) online broadcasting network through its wholly owned subsidiary eWorld Entertainment, Inc. AdWeek reports that overall online advertising revenues are growing rapidly, with 2007 Q4 revenues expected to exceed $20 billion and a projected increase of $1.6 billion more is expected for Q4 2008. According to eMarketer, online advertising revenues during video content is expected to grow the fastest in 2008.

eWorld's Boomerang offers revolutionary features that are not available through any other existing advertising or delivery platform. Boomerang offers the functionality of the first patent-pending online HD quality media player while simultaneously providing a personalized "Guide to the Internet", search options, favorites and FREE specialized video content that is provided by eWorld, independent artists and brand name content providers. The Boomerang also delivers eWorld's advertisers' ads side by side with search engine ads when users search either through Boomerang or directly through major search engines, including Google, Yahoo, MSN, etc. And the fact that Boomerang ads remain visible on the screen throughout the user's entire online session makes Boomerang a far more powerful advertising medium than other online alternatives.

Boomerang's further competitive advantage is realized through the company's management team, which not only has close to 100 years' collective experience in marketing of online technologies, but also has strong and lengthy ties within the Hollywood community that allow them to attract independent music artists, film and video content providers with existing fan bases. This competitive advantage is being realized in four ways:

1) Independent music artists, film and video content providers realize the value of using the Boomerang as a promotional platform and branding tool for their content. These independent artists are expected to generate huge numbers of Boomerang downloads as they tap into their existing fan to promote their content;

2) Brand name music artists and film and video content providers are able to private label the Boomerang for their own content while simultaneously tapping into millions of new Boomerang users who become part of the eWorld network as a result of strategic alliances that have been established by the eWorld management team;

3) Through various strategic alliances, Boomerang intends to acquire millions of users from a broad array of online communities who are incentivized to download the Boomerang through the "Friends and Family" affiliate program; and

4) As a bonus, users have exclusive access to specialized and targeted video content on the Boomerang that is provided by eWorld and various independent and brand name content providers through strategic partnerships that have been established by the eWorld management team. This includes music, movies, movie trailers, college football games with player interviews streamed 24/7, and "video gaming challenges". To view the content, users are required to download the Boomerang. Interested users are given the option to quickly click on links that direct them to sites where they can make purchases (iTunes, etc.) or to find the closest movie theatre.

eWorld utilizes an Affiliate network (Tell-A-Friend) to encourage free downloads of the Boomerang and to grow the network. Through peer-to-peer marketing, users are incentivized to download these useful software applications that follow the user wherever they go on the Internet. Users who choose to become eWorld Affiliates earn commissions on advertising revenues, products sold, "click throughs", Affiliate bonuses, and other bonus points. This approach is similar to companies such as Herbalife, Prepaid Legal Services and Mary Kay. eWorld is unique in that it is the only company using an Affiliate network to secure downloads online. The management team has been successfully involved in Internet network Affiliate marketing of technologies for the past 12 years.

eWorld's Tell-A-Friend marketing with a payment plan is the ideal platform for thousands of people who currently use online services such as MySpace and/or Facebook, as well as hundreds of independent music artists and content producers, affording these groups the ability to turn their fan clubs into profit centers.

In addition to Affiliate marketing, the company is structuring strategic alliances with companies that have existing in-network members, such as MovieGuide.org with 11 million online users, TRNTV with 30 million online viewers and 14 million household viewers from the online DISH network. Additionally, major branded content will be provided by industry icons and groups including music legend Russ Regan, motion picture producer and director Doug McHenry, and PRHollywood, whose users will be incentivized to join the Boomerang Network, as well as through thousands of independent filmmakers, musicians and other content providers.

Henning Morales, CEO of eWorld Companies, Inc. commented, "We believe that Boomerang Media Station and PlayTV will greatly enhance the Internet experience of virtually everyone who uses it. Boomerang offers the functionality of the first patent-pending online HD quality media player while simultaneously providing a personalized "Guide to the Internet", search options, favorites and FREE specialized video content that is provided by eWorld, independent artists and brand name content providers. The Boomerang also delivers eWorld's advertisers' ads side by side with search engine ads when users search either through Boomerang or directly through major search engines, including Google, Yahoo, MSN, etc. As far as we know, there are no other advertising or delivery platforms in existence that can deliver any of these features."

ABOUT EWORLD COMPANIES, INC.

eWorld Companies, Inc. is an online marketing & advertising technologies company that develops and markets cutting edge technologies using rich media, flash, animation and 3D graphics to help individuals and businesses market and advertise on the Internet. eWorld's distinctive online marketing and advertising abilities, coupled with their patent-pending and proprietary technologies, place eWorld in the forefront of what many industry insiders are calling the most exciting evolution in entertainment since the invention of television. The Company's patent-pending Boomerang Media System is a free software download that functions as "Guide to the Internet", providing immediate access to the Internet's hottest entertainment and gaming sites and displaying movies, music videos and other streaming content in state-of-the-art "near High Def" resolution. The Company also boasts its own content-production network called "PlayTV", has already secured agreements with a wide range of strategic partners and content providers, and plans to launch a 24-hour broadcast network over the Boomerang in early 2008. According to CEO and President Henning Morales, "eWorld's goal is nothing less than to become the 'HBO and the MTV of the Internet.'" eWorld's revenue model consists of six components: (1) advertising revenues; (2) affiliation fees; (3) affiliate monthly subscriptions; (4) product sales; (5) technology licensing; and (6) international marketing licensing fees.

For more information visit http://www.eworldcompanies.com/ or call (310) 471-7674.

Caution Regarding Forward-Looking Statements: This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results which are not yet available. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, the integration of acquisitions, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.

eWorld Companies, Inc.

CONTACT: eWorld Companies, Inc., +1-310-471-7674

Web site: http://www.eworldcompanies.com/

Source: PRNewswire-FirstCall

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