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Captivate Network Expands Real Estate Footprint Across North America

Posted on: Monday, 25 February 2008, 09:00 CST

CHELMSFORD, Mass., Feb. 25 /PRNewswire/ -- Captivate Network, the digital at-work news and entertainment network, today announced that, through its ever expanding real estate partnerships, the network can be found on more than 8,200 screens in 822 buildings across North America. With this growth, Captivate continues to be the amenity of choice for premier, high rise office towers. Captivate remains an ideal solution for buildings seeking to stay on the cutting edge of digital media technology.

"Captivate has been a strong partner to premier real estate companies for over a decade, mainly because of the value we create for their buildings and their tenants. Captivate's programming, which is supplied by over 100 major media outlets, is designed to address the diverse audiences represented by the tenants of these high rise office towers. The diversity of programming is critical, because our clients are all about tenant satisfaction," said Mike DiFranza, president and general manager for Captivate. "We will continue to partner with real estate property owners like the Durst Organization, Tishman Speyer, Boston Properties and Brookfield to create value based solutions that satisfy the property owners and their tenants' needs."

Captivate provides a competitive advantage to real estate companies by helping them to attract and retain quality tenants. The network is designed to seamlessly integrate into a building portfolio in order to streamline tenant interaction. Building owners leverage Captivate's patented screen center technology to efficiently communicate with building tenants.

Captivate has installed 68 new high rise office towers across North America and added 618 screens to its network since January 2007. Captivate has experienced significant growth in high traffic markets, such as New York, in which Captivate was added to the new "green" Durst building at One Bryant Park. Additional new properties include Tishman in Chicago, New York, Los Angeles, San Francisco, San Jose and Seattle; Commonwealth in Denver; Maguire in Los Angeles; Newmark, SL Green and Shorenstein in New York; Brandywine in Philadelphia; Pembroke and Berkeley Management in Boston; Oxford Properties in Montreal; and Bentall and GWL in Toronto, Vancouver and Calgary.

The network delivers national and local news, stock updates, weather reports, sports scores and entertainment updates from leading providers including USA TODAY, Canadian Press, Associated Press, The Washington Post, WIRED, CNN, CNN Money and Citysearch, among others.

Some Captivate advertisers include Franklin Templeton, Lexus, Samsung, General Motors, American Airlines, Amtrak, AT&T, Avis, Blackberry, Toyota, BMW, Expedia, Travelocity, FedEx, Johnston & Johnston, Discovery Channel, Verizon, Audi, Amtrak and Canon. Captivate can be seen in Atlanta, Boston, Calgary, Chicago, Columbia, Dallas/Fort Worth, Denver, Hartford, Houston, Los Angeles, Memphis, Miami, Minneapolis, Montreal, New York, Philadelphia, Phoenix, San Francisco/San Jose, Seattle, Toronto, Vancouver and Washington, DC.

About Captivate Network

Captivate Network (http://www.captivate.com/), is the North American news and entertainment network that delivers quality programming and advertising to a highly desirable and targeted audience during the workday, when they are making business and personal buying decisions. Captivate is one of the most effective advertising vehicles available, earning a high 47% average total ad recall, according to Millward Brown studies*. Captivate's network is seen in a distraction-free viewing environment, on wireless flat-panel television screens in the elevators of premier office towers across North America. Currently, Captivate is seen on over 8,200 screens, delivering more than 54.5 million impressions per month. Headquartered in Massachusetts with offices throughout North America, Captivate Network is a Gannett company.

Gannett Co., Inc. is a leading international news and information company that publishes 90 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

* Unaided plus visually-aided

Captivate Network

CONTACT: Aimee Yoon of Dotted Line Communications, +1-646-678-4980,aimee@dottedlinecomm.com, for Captivate Network

Web site: http://www.captivate.com/

Source: PRNewswire

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