Baja Fresh and La Salsa Join Rewards Network

Restaurant chains Baja Fresh and La Salsa have joined Rewards Network, a provider of dining frequency programs in North America, in order to build brand awareness and attract a new customer base.

As part of Rewards Network, Baja Fresh and La Salsa participating locations will be marketed through email, online promotion, and direct mail to millions of active Rewards Network members. Customized reporting and member comments will allow the restaurants to study customer feedback and trends.

James Walker, chief development officer of Baja Fresh and La Salsa, said: “Rewards Network is a time-proven company that delivers diners who enjoy earning Cashback Rewards or awards from the major frequent flyer programs and other affinity programs. We want Baja Fresh and La Salsa to benefit from the partner relationships and marketing programs Rewards Network offers.”

Ron Blake, president and CEO of Rewards Network, said: “Whether you want to dine-in or grab a fantastic Mexican meal to go, Baja Fresh and La Salsa will be a popular and frequent choice for our members. These are excellent brands and we’re excited to have them on the program.”