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PrintSoft to Highlight WebDirect Automated Correspondence Solutions at On Demand

Posted on: Thursday, 28 February 2008, 15:00 CST

CHICAGO, Feb. 28 /PRNewswire/ -- PrintSoft will feature the latest version of its WebDirect correspondence solution suite at the On Demand Conference and Exposition in Boston March 3-5, 2008. At booth #1467, attendees will learn about WebDirect solutions that give command and control to business users for variable message management while also streamlining document automation workflows and enhancing brand and compliance control for business-critical personalized correspondence.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071003/PRINTSOFTLOGO)

Demonstrations at the PrintSoft booth will showcase the latest version of WebDirect with industry vertical applications including financial services marketing letters, insurance benefit authorization letters, transpromo loyalty marketing statements, and more.

Printers and service bureaus that provide business process outsourcing and mailing services will learn how they can capture additional business with WebDirect and provide sought-after web-based self-service capabilities to business users at client companies.

Enterprise organizations will learn how they can gain visibility and control over enterprise-wide business correspondence with WebDirect and ensure that customer communications are as targeted, relevant, and timely as they can be.

PrintSoft WebDirect automates the document production process with easy-to-deploy and easy-to-use modules that provide web-enabled automated management of corporate correspondence from the desktop to the mailstream. It has proven its value with leading customers, including business process outsourcers, print service providers, and corporations. These customers are shifting the maintenance burden away from IT and addressing the needs of communication-intensive corporate business units to provide compliant, relevant and timely messages in both event-driven correspondence and planned high-volume communications.

Speaking in the XPLOR Document University program co-located with On Demand, PrintSoft Director of Business Development Avi Greenfield will be providing conference attendees with insight into the tools and techniques for most effectively utilizing customer information in personalized communications. The session, "Building a Bridge: Linking Customer Information and Personalized Mail," is part of Wednesday's "Mail in the Middle" conference track.

About PrintSoft

PrintSoft is a leading global provider of dynamic document composition, automation and output management solutions that enable organizations to streamline processes for business-critical personalized communications. PrintSoft offers solutions addressing enterprise mail challenges from template creation and variable message management to integrated event-triggered production, optimized print and electronic delivery. Web-based workflows allow business users to manage variable content and rules, providing easy message revision with fully auditable change control. PrintSoft solutions bring additional value to customer correspondence by ensuring it is brand-building, timely, and relevant, with up-to-the-minute approved messaging targeted to the individual recipient. Based in Melbourne, Australia, with its US headquarters in Chicago, Illinois, PrintSoft has offices worldwide and a global customer base with more than 6,000 system licenses installed in more than 50 countries.

Photo: http://www.newscom.com/cgi-bin/prnh/20071003/PRINTSOFTLOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

PrintSoft

CONTACT: Alice Fackre, PrintSoft Director of Global Marketing,+1-978-421-5836, alice.fackre@printsoft.com; or Arlene Karsh of KismetMarketing & PR, +1-617-489-1235, arlene.karsh@gmail.com, for PrintSoft

Web site: http://www.printsoft.com/

Source: PRNewswire

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