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Urban Mapping Adds Leading Industry Analyst Greg Sterling to Board of Directors

Posted on: Monday, 3 March 2008, 09:00 CST

SAN FRANCISCO, March 3 /PRNewswire/ -- Urban Mapping, Inc., the leading provider of location-rich content for interactive applications, today announced the appointment of local search industry veteran Greg Sterling to the company's Board of Directors effective immediately. Sterling is the Founding Principal of Sterling Market Intelligence, a consulting and research firm focused on the Internet's impact on local consumer and advertiser behavior. He also is a Senior Analyst for Local Mobile Search, an advisory service of Opus Research.

"Greg is one of the most insightful and informed analysts I know and he brings with him a unique perspective on local search," said Ian White, CEO of Urban Mapping. "His experience and contacts in industry are equally impressive -- Greg will be a tremendous asset to our company and Board of Directors."

Before Sterling Market Intelligence, Greg Sterling ran The Kelsey Group's Interactive Local Media program. Prior to his work at The Kelsey Group, Sterling was at TechTV where he helped produce "Working the Web," a national television show dedicated to e-business and the Internet. Sterling was also a founding editor and executive producer at AllBusiness.com and spent time as a practicing attorney in San Francisco.

"I've agreed to join the board of UMI because I respect Ian White and his deep knowledge of the dynamics of the local market," said Sterling.

ABOUT URBAN MAPPING, INC.

Urban Mapping's location-rich Urbanware products enhance the value of local content for interactive platforms and optimized local search. The company's flagship product, Urbanware(TM) Neighborhoods, is a database of informal space and is used by all major portals, map platforms and Internet yellow page publishers, including Microsoft's Virtual Earth, Idearc's SuperPages.com, MapQuest and AT&T's YellowPages.com. Urban Mapping also offers a database of mass transit systems and a novel geotargeting solution focused on the needs of local search. For more information about Urban Mapping, visit http://www.urbanmapping.com/ or call 415.946.8170.

Urban Mapping and Urbanware are trademarks of Urban Mapping, Inc. Contact: Bob Stern Urban Mapping, Inc. Tel: 415-946-8170 bob@urbanmapping.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Urban Mapping, Inc.

CONTACT: Bob Stern, Urban Mapping, Inc., +1-415-946-8170,bob@urbanmapping.com

Web site: http://www.urbanmapping.com/

Source: PRNewswire

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