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The New Zealand Mobile Communications Market is Now Approaching Saturation and Mobile Subscriber Growth Will Taper Off Significantly in 2008 and 2009

Posted on: Tuesday, 4 March 2008, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c84567), has announced the addition of "New Zealand - Mobile Communications - Statistical Overview and Major Operators" to their offering.

The current mobile market is a duopoly of Vodafone New Zealand and Telecom Mobile. The pair operate the only cellular networks in the country. Vodafone took the number one spot in mobile subscribers in New Zealand back in 2003 and now holds 53% of the subscriber market, despite a 2% overall market share loss in 2006/07. TelstraClear abandoned development of its own mobile network and reverted to a resale agreement with Telecom. New Zealand Communications Ltd (formerly Econet) is also in the process of rolling out a 3G network, although the rollout has been suffering from numerous delays.

The New Zealand market is now approaching saturation and mobile subscriber growth will taper off significantly in 2008 and 2009. Vodafone has begun to upgrade its HSDPA mobile broadband network capable of significantly faster speeds, however by late 2007, it only covered 60% of the country. By mid 2007 over half of Telecom's Mobile Broadband network had been upgraded with EV-DO Revision A technology. Detailed subscriber and revenue statistics including ARPU figures are provided in this report, along with overviews of all the major operators.

Contents: 1. Synopsis 2. Local Market overview and analysis 3. Statistical overview 3.1 Subscriber and operating statistics 3.2 Revenue statistics 3.2.1 Overall revenue by operator 3.2.2 Monthly ARPU per operator 3.3 Telecom and Vodafone - Comparison of 3G offerings and retail outlets 4. Market surveys 4.1 Commerce Commission study ranks New Zealand poorly in mobile pricing 5. Major mobile operators 5.1 Telecom Mobile 5.1.1 2G network 5.1.2 3G network 5.2 Vodafone New Zealand 5.2.1 Overview 5.2.2 2G network 5.2.3 3G network 5.2.4 HSDPA 3G network upgrade 5.2.5 WCDMA 900MHz network upgrade extension 5.3 TelstraClear 5.3.1 Overview 5.3.2 MVNO deal with Telecom 5.3.3 TelstraClear abandons Tauranga 3G mobile network rollout 5.4 New Zealand Communications Ltd (formerly Econet) 5.4.1 Overview 5.4.2 Vodafone roaming deal -December 2007 5.4.3 3G network rollout history 6. Related reports Exhibit 1 - Comparison of New Zealand's mobile networks Exhibit 2 - Telecom and Vodafone - Number of retail outlets by distributor - 2006 Exhibit 3 - Vodafone HSDPA rollout timeframe & corresponding download speeds - 2006 - 2007 Table 1 - Mobile subscribers, annual change and penetration - 1995 - 2009 Table 2 - Mobile subscribers per operator- 2001 - 2009 Table 3 - Mobile subscribers per operator and network - 2001 - 2006 Table 4 - Annual change in mobile subscribers per operator - 2002 - 2009 Table 5 - Market share of mobile subscribers per operator - 1995 - 2009 Table 6 - Percentage of prepaid customers per operator - 2005 - 2007 Table 7 - New Zealand 3G subscribers by operator- 2006 Table 8 - Telecom Mobile total annual call minutes and annual change - 2005 - 2007 Table 9 - Mobile market revenues by operator - 1997 - 2009 Table 10 - Mobile market revenue growth by operator - 1998 - 2009 Table 11 - Mobile market revenue market share by operator - 1997 - 2009 Table 12 - Monthly ARPU ($) per operator- - 2004 - 2007 Table 13 - Annual change in monthly total ARPU ($) per operator - 2005 - 2007 Table 14- Mobile low user basket - November 2006 Table 15 - Mobile medium user basket - November 2006 Table 16- Mobile high user basket - November 2006 Table 17 - Vodafone 2G and 3G network cell sites - October 2006

For more information visit http://www.researchandmarkets.com/reports/c84567

Source: Business Wire

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