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American Business Media Connects To Members With BIA Information Network's ActiveAccess Desktop Application

Posted on: Tuesday, 4 March 2008, 15:00 CST

BIA Information Network, a leading provider of private-label desktop applications, announced today that New York-based American Business Media (ABM), the trade association for business information providers, will begin using its ActiveAccess desktop application to reach its members for the communication of ABM news, events and programs. By using the ActiveAccess (http://www.activeaccess.com), technology and recommending it to their hundreds of members, ABM is fulfilling its digital mission by bringing members creative, innovative, and potential revenue-producing ideas and evolving business trends that can be capitalized on through their estimated 5,000 print and online titles and 1,000 trade shows.

With ActiveAccess, ABM members will be able to keep on top of pertinent information delivered directly to their desktop. Association topics such as industry news, legislative issues, networking opportunities, upcoming education programs and conferences, available white papers, and monthly reports on ad spending and page data will be in complete view via the ABM-branded ActiveAccess portal.

"ABM continues to strive for newer and better ways to deliver content for our members by providing them tools they need to keep their brands out in front," said Joshua Kuvin, Chief Technology Officer at ABM. "With ActiveAccess, ABM has found an extremely efficient cutting-edge Web 2.0 technology that everyone can easily access to stay abreast of what's happening in their industry."

Because ABM can continuously change the content on the ActiveAccess application with important news for its members, Kuvin sees this new tool as a competitive advantage for ABM and its members to create a community within the business information industry. Among the benefits of the technology is that it can be customized to deliver various types of information, including streaming audio and video, and can deliver targeted content based on user preferences and zip code. It also contains multiple Ad spots throughout that ABM can offer to sponsors.

"Publishers understand that to keep their brand top-of-mind, they need to use online channels that make content easy and convenient for consumers to access," said Mike Ferrara, vice president of BIA Information Network. "ActiveAccess offers a unique content delivery platform to speak directly to large audiences and interact with them without requiring access to email or the web. We are pleased to partner with ABM to engage their members effectively and to showcase how ActiveAccess can powerfully support the particular business objectives of publishers around delivering content, distinguishing their brand and generating online revenue."

The ABM application will complement and drive traffic to www.Americanbusinessmedia.com by alerting users to new postings and details. Since the application sits on a computer desktop, it serves as a mechanism that can best retain and entrench ABM with its audience by placing persistent branding and relevant, meaningful content directly in front of the member each time they are on their computers.

ActiveAccess is the most secure private-label desktop application available and does not contain any adware, spyware or malware. It requires about as much memory as a single webpage and does not interfere with corporate servers or network environments.

For more information on ActiveAccess and how it can deliver content online while generating new forms of revenue, visit http://www.activeaccess.com/publishing/ or email info@activeaccess.com to request a personal demonstration.

About American Business Media

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its more than 300 member companies reach an audience of more than 100 million professionals and represent nearly 5,000 print and online titles and 1,000 Trade Shows and well over $20 billion in annual revenues. For more information, visit www.Americanbusinessmedia.com.

About BIA Information Network

BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for corporations, non-profits, education, government and media industries. BIN's premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: Entercom Communications Corporation, Clear Channel, Gray Television Incorporated, American Business Media, Meredith Corporation, Nexstar Broadcasting, The George Washington University, and Penn State University. Further information is available at: http://www.activeaccess.com.

This release is available online at: http://www.dininfo.com/press/pr080304.htm

Source: Business Wire

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