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Rentrak's OnDemand Essentials Announces Ten New Content Provider Subscribers

Posted on: Wednesday, 5 March 2008, 09:00 CST

PORTLAND, Ore., March 5 /PRNewswire-FirstCall/ -- Rentrak Corporation today announced ten new content provider groups to its OnDemand Essentials(R) roster of subscribers. In addition to the new multi-year deals signed with AMC, Gospel Music Channel, Independent Film Channel, Kabillion, Martha Stewart, New Frontier Media, RHI Entertainment, Sundance Channel, The Weather Channel and WE tv, several existing Content Provider subscribers have added additional channels to their multi-year deals. NBCU has added Sci-Fi and USA, while MTV Networks have added MTV2, MTV Tr3s, VH1 Classics and Nick Espanol to its agreements.

With the addition of these new customers, Rentrak's reach now encompasses more than 90 content provider subscribers across all genres with the company's extensive on demand data being used to make strategic programming and advertising decisions for the cable, broadcast and on demand industry.

"As a leader in the on demand industry, we remain committed to the further growth of the platform focusing on the importance of establishing metrics in order to provide better insight and understanding of on demand performance across all genres and content types," said Carol Hinnant, Vice President of Business Development at Rentrak. "The addition of our new content provider subscribers and the expansion of our network deals with our existing clients further demonstrate the excellent data and analytic tools from Rentrak."

Rentrak's OnDemand Essentials provides access to daily on demand performance data to enable strategic selection and scheduling of on demand programming to complement their content partners' business goals. Content owners have access to reports such as Performance By Title, Title Audience Sharing, Weekly Top Titles and Competitive Performance by Network Category.

About OnDemand Essentials(R)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near-real time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

Contacts: Sallie Olmsted/Amanda Bartz Rentrak Corporation 310/854-8124/8151

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,+1-310-854-8151, both of Rentrak Corporation

Web site: http://www.rentrak.com/

Source: PRNewswire-FirstCall

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