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uVuMobile Announces Mobile Video Hosting Agreement With GlobalTakeoff to Distribute Indian Content

Posted on: Wednesday, 5 March 2008, 12:00 CST

uVuMobile, Inc.™ (OTCBB: UVUM.OB) announced today that the Company has entered into a mobile video hosting agreement with GlobalTakeoff ("GTO"), a leading aggregator of ethnic entertainment content. Under the terms of the agreement, GTO will utilize the uVuMobile hosting platform to distribute high quality, digital media Indian content to a community of over 2.5 million Indian American households in the U.S. via the Company's mobile unicast delivery networks. Beginning this month, GTO's Ethnic Indian content will be available and is expected to produce an immediate revenue stream to GTO and uVuMobile.

GTO's overall ecosystem of partnerships along with uVuMobile will enable consumers easy access to Indian TV shows, movies, videos, sports, news, comedy, drama, and cultural programming on their mobile. Programming is also available in multiple formats including live and on-demand. In addition, GTO will support its turnkey ethnic content solution with a full-scale marketing campaign. To subscribe, visit www.yupptv.com (Entertainment link) for subscription instructions.

In a book by Dr. A V Saoji, G D Munshi and Dr. Sanjay V. Seshpande titled, "How to See, Know and Understand America," Indians comprise 16.4% of the Asian-American community in the U.S. and are the third largest in the Asian-American population. The Indian American Center for Political Awareness contends that Asian immigrants will continue to be the largest cohort to enter the U.S. over the next five decades. According to the U.S. census, the overall growth rate from 1990 to 2000 was 105.87% compared to the average growth rate for the whole of the U.S.A. was only 7.6% for the same period. Iowa state representative, Swati A. Dandekar stated that "Indian Americans are economically the most successful group in the U.S." Research by the Pew Hispanic Center reveals that Foreign-born persons coming from South and Southeast Asia far outstripped those from other sources in their level of education, having far higher numbers with college and advanced degrees.

uVuMobile's mobile video hosting service allows entertainment and media companies to distribute their content to consumers across multiple devices by providing content management, encoding, hosting, streaming and reporting services for live or video-on-demand programming.

"GlobalTakeoff strongly believes in partnerships to build an ecosystem for delivering next generation converged services. In line with this vision, we have selected uVuMobile as one of our partners due to their core competency in delivering end-to-end video content to mobile devices," said Uday Reddy, Founder and Chief Executive Officer of GTO. "This agreement gives us a go-to market strategy and provides us the ability to focus on acquiring subscribers and content."

Bill Loughman, uVuMobile's CEO, stated; "We are particularly excited about this agreement in that it 'showcases' a broad dimension of uVuMobile's content delivery capabilities covering both video and audio. Our ability to deliver content in multiple formats provides GTO a comprehensive business solution and includes live TV programming originating directly from India. This agreement reaffirms the Company's continued commitment and focus on its core video technology competencies."

About GlobalTakeoff

GlobalTakeoff is focused on connecting people and delivering entertainment, communication and information exchange anytime, anywhere. With increased Globalization -- people traveling across the globe -- the company plans to offer ethnic entertainment and communication anytime, anywhere. These services include providing live TV and video on demand to computers, laptops, select Internet enabled mobile phones and to TVs through select internet enabled set top boxes under the brand name of YuppTV. In addition, GlobalTakeoff has launched online Global Classified, a community and social networking portal covering more than 1200 cities under the brand name of Letssync. GlobalTakeoff's vision is to provide a virtual home environment anywhere, anytime. For additional information, please visit http://www.globaltakeoff.com.

About uVuMobile

uVuMobile recognizes the ever-increasing demand for personalized, interactive entertainment content anytime and anywhere on media-enabled devices by offering a full suite of products that effectively deliver video and audio content to mobile handsets and other devices. uVuMobile provides back-end media hosting, application development, mobile marketing, messaging, content aggregation, billing, advertising and other services directed towards the mobile business-to-business market. These services are now available to entertainment brands, carriers, developers, aggregators, distribution partners and other players in the mobile value chain. In addition, uVuMobile offers ad supported and white label mobile video services. For additional information, please visit www.uvumobile.com.

Forward Looking Statement

This press release contains forward-looking statements that involve risks and uncertainties concerning uVuMobile's business, products, and financial results. Actual results may differ materially from the results predicted. More information about potential risk factors that could affect our business, products, financial results, financial position and liquidity are included in uVuMobile's Annual Report on Form 10-K for the year ended December 31, 2006, its Quarterly Report on Form 10-Q for the quarter ended September 30, 2007, and in other reports filed by uVuMobile with the SEC subsequent to the filing of such Form 10-K. All documents are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from uVuMobile's web site at www.uvumobile.com. uVuMobile hereby disclaims any obligation to publicly update the information provided above, including forward-looking statements, to reflect subsequent events or circumstances.

All trademarks and/or registered trademarks are the property of their respective owners.

Source: Business Wire

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