Research and Markets: Vodafone New Zealand Faces Challenges in a Saturated Mobile Market

Research and Markets (http://www.researchandmarkets.com/reports/c85029) has announced the addition of Vodafone New Zealand to their offering.

New Zealand’s largest mobile network operator, Vodafone New Zealand offers voice, data and value-added mobile services. It holds more than 50% market share of the mobile market. Products and services on Vodafone’s 3G network include Video Calling, 3G Games, Mobile TV and business applications. Vodafone has a re-selling arrangement with TelstraClear for prepaid and postpaid residential mobile services. In 2006 Vodafone launched its upgraded and much faster 3G network using HSDPA technology; the new service is marketed as Vodafone 3G broadband. This is now positioned directly with existing fixed-line cable and ADSL broadband services. In late 2006 Vodafone purchased 100% of local ISP ihug. In March 2007 Vodafone and ihug implemented a bundling strategy which allows customers to sign up for any of ihug’s products in Vodafone retail stores, and in late 2007, Vodafone introduced a triple-play fixed voice, mobile and Internet service to the market. In November 2007 Vodafone finally putting into place its Fixed-to-Mobile Convergence strategy by launching its At Home service incorporating a box transceiver that allows domestic phones to operate over its mobile network.

Areas Covered:

-Company information -Major acquisitions -ihug -Vodafone to drop ihug brand -The network -2G network -3G network -HSDPA 3G network upgrade -WCDMA 900MHz network upgrade extension -Reseller agreements -List of resellers agreements -Vodafone to resell ihug products -Mobile content agreement with Mobile 365 -Vodafone’s mobile/fixed convergence play -M2 Telecommunications -Roaming deals -NZ Telecommunications roaming deal -Financial results -Subscriber and operating statistics -Financial and operating results for prior years -Company analyses -Vodafone faces challenges in a saturated mobile market -Vodafone product strategy analysis -Company history -Products and services -Retail -Vodafone launches Triple play service -At Home service – domestic calls over mobile network -Business

For more information visit http://www.researchandmarkets.com/reports/c85029