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Final Day of the Texas Instruments Developer Conference Features Closing Keynote on Advancements in Sports Broadcasting Technology

Posted on: Thursday, 17 February 2005, 12:00 CST

HOUSTON, Feb. 17 /PRNewswire/ -- TI DEVELOPER CONFERENCE -- As the TI Developer Conference 2005 began its final day of sessions and workshops, Texas Instruments Incorporated (TI) employees joined with conference attendees and exhibitors for a morning keynote featuring how advancements in sports broadcasting have brought new levels of excitement and interaction for sports lovers worldwide. Sam McCleery, executive vice president of PVI Virtual Media Services, a company that delivers sports broadcasting breakthroughs, singled out several digital enhancements to sports programming including the use of virtual first-down markers for football, animated strike zones for baseball and innovative new techniques in imaging and camera usage.

Prior to the keynote, TI announced a new power amplifier processor chip, the GC1115 crest factor reduction (CFR), designed to significantly increase the efficiency of base station power amplifiers. TI also unveiled the DAC5687, a 16-bit, 500-MSPS dual-channel digital-to-analog converter used to decrease base station noise, resulting in reduced radio frequency design requirements and base station costs.

TI will hold worldwide TI Developer Conferences in the coming months in Asia, Europe and Israel. Conferences in Asia will be held in Beijing, Shanghai, Shenzhen, Taipei and Seoul April 18-28, while Milan and Tel Aviv will host the European conferences on May 25 and 30.

About the Texas Instruments Developer Conference

As the industry's premier real time signal processing event, the TI Developer Conference (February 15-17, 2005) showcases the latest innovations in high performance analog, DSP, DLP(TM) and microcontroller technology to help customers maximize system design and accelerate time to market. Offering a series of informative keynote speeches and demonstrations, more than 100 technical sessions and a wide range of tracks including audio, video, communications, systems, tools and control, the conference enables attendees to remain ahead of the technology curve and gain valuable insight into the latest trends in signal processing. For more information, visit http://www.ti.com/tidc05mr .

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20010105/NEF016LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Texas Instruments Incorporated

CONTACT: Susanna Jakubik of Texas Instruments Incorporated,+1-713-304-5770; or Gerry Watson of GolinHarris, +1-713-876-9211, for TexasInstruments Incorporated. Please do not publish these phone numbers.

Web site: http://www.ti.com/http://www.ti.com/tidc05mr

Source: PRNewswire

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