iCrossing's Jeffrey Pruitt Elected President of SEMPO (Search Engine Marketing Professional Organization)
Posted on: Monday, 17 March 2008, 09:00 CDT
SCOTTSDALE, Ariz., March 17 /PRNewswire/ -- iCrossing, (http://news.icrossing.com/) a global digital marketing company, today announced that Jeffrey Pruitt, executive vice president, corporate partnerships, has been elected as president of SEMPO (Search Engine Marketing Professional Organization) for the second year in a row.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051130/NYW105LOGO )
SEMPO, http://www.sempo.org/, is the largest global non-profit organization serving the search engine marketing industry. It conducts a number of educational and research activities to create a better understanding of search's role in marketing programs.
"SEMPO could not have selected a better advocate for search than Jeff," said Jeffrey Herzog, founder and CEO of iCrossing. "His experience, relationships with the major engines and understanding of how search impacts all digital marketing make him the ideal person for this position of industry leadership."
Pruitt served as president of SEMPO during the 2007 term. During that period, the organization rolled out the SEMPO Institute, which has become a leading online distance learning resource for current and new search marketers. Last year, SEMPO also developed local working groups abroad and in the U.S., and increased communications between sponsors and members.
Pruitt joined iCrossing in 1999. In addition to his position at SEMPO, Pruitt sits on the advertising councils of Google, Yahoo! and Microsoft. He also serves on the Advisory Board of the Yellow Pages Association.
About iCrossing
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include over 40 Fortune 500 companies and such recognized brands as The Coca-Cola Company, Office Depot, Toyota and Travelocity. Headquartered in Scottsdale, Arizona, the company has 550 employees in 13 offices in the U.S. and Europe.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has over 780 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, SMX, and Search Engine Strategies. For more information, or to join the organization, please visit http://www.sempo.org/.
Media Contact: Dana Mellecker iCrossing 646-435-4456
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051130/NYW105LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com
iCrossing
CONTACT: Dana Mellecker of iCrossing, +1-646-435-4456
Web site: http://www.icrossing.com/http://news.icrossing.com/http://www.sempo.org/
Source: PRNewswire
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