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American Academy of HIV Medicine Streamlines Delivery of Critical News and Information to Its Members and HIV Specialists Through ActiveAccess Desktop Application

Posted on: Tuesday, 18 March 2008, 12:00 CDT

BIA Information Network (BIN) (http://www.activeaccess.com), a leading provider of private-label desktop applications, announced today that the American Academy of HIV Medicine (AAHIVM), an independent organization of HIV care providers dedicated to promoting excellence in HIV/AIDS care, will launch AAHIVM Now! a desktop application using BIN's ActiveAccess content delivery platform as an efficient means to communicate with the HIV medical community.

AAHIVM Now! streamlines the distribution of AAHIVM's news and information by providing instant desktop access to upcoming educational initiatives, credentialing program dates and deadlines, breaking news, conferences, advocacy alerts and industry job opportunities. ActiveAccess delivers the information directly onto a user's computer while simultaneously offering quick access to the AAHIVM's Web site. The AAHIVM Now! download is available at http://tinyurl.com/2vrggj.

"We needed to engage with the HIV medical and scientific community while minimizing the use of email and traditional mail as sole tools of communication," said Rob Banaszak, director of communications at AAHIVM. "ActiveAccess allows us to compartmentalize our announcements for convenient access by our stakeholders. And most importantly, it's kept in a unique place on their computers so it is available whenever they need the information."

Banaszak sees the desktop application as an effective method to beat the bombardment of competing emails and web announcements. AAHIVM can issue alerts and reminders to inform the community immediately of important or breaking news. AAHIVM plans on offering sponsors advertising positions throughout the application.

With ActiveAccess, AAHIVM's community of members is able to keep on top of pertinent information with minimal effort and receive customized information based on their preferences and zip code.

Images of AAHIVM Now! are available at http://www.activeaccess.com/press/pr080318.htm.

ActiveAccess can operate at work or home and does not interfere with corporate servers or network environments. Once installed the application sits as an icon on a PC desktop and can be activated with a mouse click or by AAHIVM Now! when it needs to alert users. It requires about as much memory as a single webpage and is the most secure desktop application available, containing no adware, spyware or malware.

For more information on ActiveAccess and how it can deliver content online while generating new forms of revenue for associations, visit http://www.activeaccess.com/associations/ or email info@activeaccess.com to request a personal demonstration.

About BIA Information Network

BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for corporations, non-profits, education, government and media industries. BIN's premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. Further information is available at: http://www.activeaccess.com.

Source: Business Wire

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