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Phoenix Marketing's New Consumer Convergence 360 Research Program Shows Mobile Electronics Blurring Boundaries Between Work and Play

Posted on: Wednesday, 19 March 2008, 12:00 CDT

Phoenix Marketing International today announced the launch of Consumer Convergence 360, a syndicated research program that brings Phoenix clients a rich understanding of the impact of converging technologies -- electronics, connectivity, applications, and media -- on the lives of consumers.

Consumer Convergence 360 draws a complete picture of the converging technology experience by assembling a high quality, fully matrixed data set that answers questions on topics such as: what aspects of convergence the consumers are experiencing; what content are they accessing; which technologies they are using to access it; and how their work and personal lives are converging.

"Our clients were asking for a deeper understanding of how technology products and services are impacting their customers' lives. Especially in today's world, marketers and advertisers need to understand technology convergence in order to reach their target audiences," states John Schiela, president of Phoenix Converged Technology.

"We know that as little as five years ago most consumers only accessed the Internet via computer while sitting at work or home. Now, more than 44 % of mobile phone users browse the web or send e-mail on cell phones and PDAs," continued Schiela.

"Mobile devices are erasing the line between business and personal lives. Nearly two-thirds of individuals are using their business phones for personal calls. Over a third use the same device for personal e-mails, and nearly one in six watch videos and listen to music on it."

Schiela went on to point out the program's findings on the potential impact of convergence on the 2008 presidential election. Ninety-three percent of mobile smart phone users report that they are likely to vote. In contrast to those who do not use smart phones, they are 2.5 times more likely to use on-line blogs and twice as likely to listen to talk radio when gathering information on candidates.

For a complete description of the Phoenix Consumer Convergence 360 program, please visit http://www.phoenixmi.com/pdf/PMI_Consumer_Convergence_360.pdf.

About The Phoenix Converged Technology Practice

The Phoenix Converged Technology Practice is a division of Phoenix Marketing International. This Practice is comprised of seasoned professionals focusing on the issues that impact the IT, Software, Applications, Network, and Communications markets. http://www.phoenixmi.com/convergedtech.phtml.

About Phoenix Marketing International

Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States. With offices across the country and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, and travel and leisure industries worldwide. Phoenix offers advanced advertising and brand measurement along with direct marketing expertise.

Source: Business Wire

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