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The Pen Group Communications Launches Social Media Client Newsroom

Posted on: Thursday, 20 March 2008, 15:00 CDT

MIAMI, March 20 /PRNewswire/ -- The Pen Group Communications, the leading independent public relations agency in South Florida serving technology, telecommunications and other business clients worldwide, today announced the launch of its new social media newsroom, presenting link-rich news releases, information and multimedia content about Pen Group client news online.

Designed to provide journalists, bloggers, agency clients, their partners and customers with easy access to Pen Group client news and information, the agency's social media newsroom presents client press releases in encapsulated form, with links to full version releases available at major news release distribution sites. Postings at the Pen Group social media client newsroom also provides direct online links to client websites, downloadable corporate logos, product information, executive bios and multimedia content.

Relying on the advanced functionality of Web 2.0 software, the Pen Group social media client newsroom utilizes popular social bookmarking links and quick e-mail sharing functionality of each posted client news item to enable rapid and broad online distribution of news and accompanying multimedia content, serving to boost search engine rankings and greater client visibility across the Internet.

"The advanced functionality of RSS feeds, e-mail sharing and leading social bookmarking sites have been shown to help build increased search-engine visibility, online awareness and a community of users and followers around a company's news and products," said Michael Tangeman, Vice-President, The Pen Group. "The Pen Group's social media newsroom provides our agency clients with the latest in social media-optimization and taps the power of the Web 2.0 transformation to help them achieve important communications and business objectives."

"We're pleased to support the launch of The Pen Group's social media client newsroom as an additional digital media channel for AppRiver news and information, making it easier for our current and potential customers and partners to find information about our e-mail security services through the company's increased online visibility across the Web," said Joel Smith, co-founder and Chief Technology Officer, AppRiver, a Pen Group client since 2005.

Accessible through the Pen Group home page (http://www.thepengroup.com/), the agency's social media client newsroom contains the latest news and announcements from agency clients, complete with Feedburner email sharing functionality and links to popular social media bookmarking and networking sites, including: Digg, del.icio.us, Reddit, MyYahoo!, Google Bookmarks, Technorati, Facebook and others. A complete archive of Pen Group news release work for its clients over the past two years is also available at the site.

Since its founding in 1999, The Pen Group has helped scores of businesses -- from entrepreneurial startups to divisions of large multinationals -- to create strong identities that reach and influence their various publics. The Pen Group's capabilities in delivering service to its clients include: Strategic Market Positioning, Press Releases, Media Relations, Product Launches, Social Media Optimization, Web Content Development, Media/Presentation Training, Crisis/Issues Management, Conference & Trade Show Speaker Bureau, as well as Event Planning, Organization and Promotion.

About The Pen Group

Founded in 1999, The Pen Group handles national and international assignments for leading companies in a variety of industries. The agency's team brings more than 50 years combined experience in media and public relations to its corporate and marketing communications assignments. Pen Group clients include Nokia Latin America and Nokia's global developer support program, Forum Nokia; Paris-based Avanquest Software, Equitrac Corporation, AppRiver, Iqua, StudioNow.com, the law firm of Becker & Poliakoff, and others. More information is available online at: http://www.thepengroup.com/.

The Pen Group Communications

CONTACT: The Pen Group Communications, +1-305-529-1944,info@thepengroup.com

Web site: http://www.thepengroup.com/

Source: PRNewswire

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