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The US Mobile Media and Entertainment Market is Set to More Than Double, Increasing From $3.1 Billion in 2007 to $6.8 Billion in 2012

Posted on: Tuesday, 25 March 2008, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c86617) has announced the addition of "Mobile Media and Entertainment in the US: Forecasts 2007--2012" to their offering.

"The US mobile media and entertainment (MME) market is growing rapidly; its total market size is set to more than double, increasing from $3.1 billion in 2007 to $6.8 billion in 2012. Mobile media will become an important revenue stream for operators and content providers -- particularly from 2010 onward. However, the US MME market still faces a number of significant barriers in the short term, including high pricing for end users, operator uncertainty over the optimal business model for the various services, and users' disappointment with early MME services as a result of device and network constraints."

Katrina Bond, Principal Analyst

US mobile service providers are looking to data services to drive revenue growth, and MME will be a critical part of this strategy. The US MME market is developing rapidly. End users and service and content providers are advancing from basic personalization services to more-sophisticated MME services that take advantage of upgraded network and handset capabilities. This report examines the drivers for and barriers to US MME market growth. It considers the overall market for MME services, and the market for mobile Web browsing and data access, as well as seven specific service categories:

-personalization

-music

-games

-TV and VoD

-paid information services

-adult content

-social networking and user-generated content.

Mobile Media and Entertainment in the US: forecasts 2007--2012 answers your key questions:

-What is the size of the US MME market, and how will it develop during 2007--2012?

-Which MME services will exhibit the fastest growth in terms of subscriber numbers and revenue?

-Which critical factors are driving MME market growth?

-Which critical factors are inhibiting the development of MME services?

-How are operators positioning themselves within the MME market?

-What is the status of the off-deck content market in the US, and how will this market develop?

For each service category, forecasts are provided for:

-adoption rate

-subscribers

-average revenue per user

-average spend per active service user

-revenue

-prepaid and postpaid subscribers and revenue

-operator-billed and non-operator-billed revenue.

-In addition, subscriber and revenue forecasts are provided for the overall MME market, and for the market for mobile Web browsing and data access (including flat-rate data plans).

Who should read this report

-Mobile network operators and MVNOs: senior executives, product managers and technology executives, to understand critical trends and opportunities in the US MME market, and to help identify strategies for success.

-Content and entertainment providers: senior executives, business development executives and product managers, to understand the expected growth of MME markets in the US and to identify strategic partners and opportunities.

-Handset and network equipment vendors: senior executives, business development and partnering executives, technology strategists, and product and platform developers, to assess the potential for MME services in the US and identify areas for collaboration and development.

-Software developers: senior executives, business development executives, and mobile platform and applications developers, to evaluate the strongest growth areas for MME services in the US and identify areas for collaboration and development.

-Financial institutions and venture capital firms: to understand the likely successes and failures in MME in the US market, and the strategies that different types of organization should adopt with regard to MME.

About the authors

Katrina Bond (Principal Analyst) specializes in mobile telecoms, and has written reports for Analysys Research on fixed--mobile substitution, the mobile content and entertainment market, Western European mobile forecasts, mobile data solutions for businesses, GPRS roaming, pricing of GPRS services, GPRS billing, mobile portals and ASPs and m-commerce. She is a regular contributor to Analysys Research's Mobile Networks and Services online market intelligence service. Before joining Analysys in 1998, Katrina worked as a consultant in Australia.

Alexandra Rehak (US Research Director) focuses on areas including mobile media and entertainment and international carrier strategy, and was the principal author of the Analysys Research report Mobile Media and Entertainment in the US: value chains and pricing models. Prior to joining Analysys, Alexandra was Director of Advisory Services at TeleGeography, specializing in consulting and research on international telecoms services. Previously, Alexandra was Vice President, Strategic Development at Asia.com, a developer of Internet and mobile services and applications in Greater China. Her earlier experience included managing Motorola's Business Research and Strategy group in Asia, acting as a Principal Consultant in the telecoms strategy group of PA Consulting Group and serving as the Director of Asia Research and Consulting for Pyramid Research.

Pricing

Companies Mentioned:

Alltel,

Apple,

AT&T Wireless,

Cherry Media,

Electronic Arts,

Facebook,

Fox,

Gameloft,

Google,

GoTV,

Groove Mobile,

Handango,

Helio,

Jamster,

MobiTV,

Mobile ESPN,

Motorola,

MTV Viacom,

MySpace,

NBC Universal,

Qualcomm,

Research In Motion,

Samsung,

Sony Music,

Sprint Nextel,

Verizon,

T-Mobile,

Thumbplay,

Virgin Mobile,

Yahoo!

YouTube

For more information, visit http://www.researchandmarkets.com/reports/c86617

Source: Business Wire

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