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Data Call Technologies Signs LoI to Acquire Podcast Ready

Posted on: Tuesday, 25 March 2008, 12:00 CDT

Data Call Technologies, a digital signage internet software company, has signed a letter of intent to acquire 100% of Podcast Ready, a provider of software and web services, whose products and services permit the aggregation and distribution of audio and video content directly to mobile and stationary devices.

According to Data Call Technologies, the acquisition would strengthen its present business strategy of expanding its products and services into fast growing markets complimentary to those of Data Call's existing markets. The company believes that the market for audio and video content provides tremendous business opportunities and through this acquisition Data Call reinforces its long-term commitments to emerging new media markets.

Podcast Ready (PRI) claims that it has an existing infrastructure through which it can provide advertisers with content verification, enabling those advertisers to match their ads with custom tailored content to specific demographics. PRI's technological capabilities integrate easily into Data Call's technology, products and services.

Jim Ammons, CEO and president of Data Call, said: "Crossing the two technologies of Data Call's Digital Signage with PRI's podcasts technology and services contributes significantly to both entities ability to grow significantly. In the world of marketing, it's all about exposure. I'm truly excited about the potential this acquisition will bring to Data Call and its shareholders."

Source: Datamonitor

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