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Yahoo! HotJobs Launches Job Search Ranking System

Posted on: Wednesday, 26 March 2008, 09:00 CDT

Yahoo! HotJobs, an online recruitment portal, has launched a patent pending search ranking system, REAL, to make the recruiting process efficient using Yahoo! technology and to provide recruiters with unique insights into job seeker behavior.

Yahoo! claims that the REAL is a search algorithm that builds on set of principles derived from Yahoo!'s research in web search technology. It is developed on the basis of relevance, engagement, availability and location concept.

Leveraging Yahoo!'s behavioral targeting and search optimization strengths to rank job listings based on user engagement, REAL has moved Yahoo! HotJobs' job search rankings beyond the traditional category-based, date-sorted experience.

The company also claims that the REAL includes location-based job searching features which enhance the ability to narrow or broaden relevant job search results by zip code, city, nearby cities, full metro areas, or entire states.

Jeff Kinder, senior vice president and general manager of Yahoo! HotJobs, said: "REAL is a key pillar in our strategy to deliver the best in performance and value for recruitment advertisers. We believe Yahoo! HotJobs has a distinct advantage as online recruitment evolves and insights and technology play increasingly important roles."

Source: Datamonitor

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