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PacketVideo's New MediaFusion Content Management and Delivery Platform Crafts User-Centered Media Services

Posted on: Tuesday, 1 April 2008, 12:00 CDT

The new MediaFusion™ content management and delivery platform from PacketVideo Corporation (PV) puts the user at the center of media services to create truly compelling and personalized user experiences. PV is demonstrating MediaFusion-powered music and video applications here this week at the Cellular Telecommunications Industry Show.

The MediaFusion platform, first introduced as an on-device portal for rich media services late in 2007, has evolved to include complete music, music store, interactive live TV and video experiences, all of which can be operator-customized and user-personalized.

Improving the User Experience, Creating New Service Business Models

"We're rapidly moving to a place where the user is the center of media services, controlling and modifying their media environment to suit their individual needs," said James Brailean, Ph.D., CEO and co-founder of PacketVideo. "With so many rich media services now available in the mobile universe, we addressed the need for streamlining the user experience by unifying services into a single user interface, and creating an end-to-end platform for multiple business models."

Using MediaFusion's rich media application server and back-end content management system, PV has developed a powerful engine for gathering user data that can be translated into profiles for personalized and relevant content merchandising, promotions and advertising.

MediaFusion Music Solution

The MediaFusion music solution integrates multiple music-related content types into one unified user experience, and tracks and reports all use data to the content providers for hassle-free management. Music services supported include:

Full-track downloads

Subscription services, including time-, playcount- or genre-based

Ringtones

Ring-back tones

Streaming radio

Music videos

Concert listings

Artist news

Artist biographies and discographies

Artist appearances

MediaFusion Video Solution

Much like the MediaFusion music solution, the MediaFusion video solution integrates multiple video services -- including personal content stored on a home network -- with back-end content management. Video sources that may be integrated include:

Video-on-demand

Live TV subscription

Advertising-based models

Personal video recording/Locally stored content

Personal content stored remotely on a home network

Total Media Convergence: Solving the Three-Screen Dilemma

MediaFusion, when paired with PV's software for sharing media content in the home called PVConnect™, delivers content feeds and access to online services to home and mobile devices, extending the value of users' devices as well as their media services. Among the use case scenarios this software combination supports are:

Using a compatible mobile device, users can access content stored on their home network, including music, video and photo files.

With networked consumer electronics devices such as compatible PCs, routers, network-attached storage devices, gaming consoles or set-top boxes, users can access and interact with on-line services or locally stored content.

Users can use their mobile device to share content from their home network devices with another compatible network or mobile device.

MediaFusion is currently powering a music subscription service for Vodafone India. MediaFusion is also the platform used to integrate video services for the upcoming pilot of the TDtv™ mobile broadcast solution in London with Orange and T-Mobile UK, announced at Mobile World Congress in February. The TDtv solution was created by NextWave Wireless, PV's parent company (NASDAQ: WAVE).

About PV: PV, a subsidiary of NextWave Wireless Inc. (NASDAQ: WAVE), is the software innovator powering the world's leading mobile multimedia services. With more than 230 different devices supported and 218+ million PV multimedia clients deployed around the world, PV has the deepest, broadest and most respected multimedia software expertise in the industry. Founded in 1998, PV is headquartered in San Diego, California with regional offices in the U.S., Japan, Europe and India.

Note Regarding Forward-Looking Statements: This press release contains "forward-looking statements" for purposes of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. There can be no assurances that forward-looking statements will be achieved, and actual events or results could differ materially from the events or results predicted or from any other forward-looking statements made by, or on behalf of, PV, and should not be considered as an indication of future events or results. Important factors that could cause actual events or results to differ materially are described in filings of our parent company, NextWave Wireless Inc. (NASDAQ: WAVE) with the Securities and Exchange Commission. All such documents are available through the SEC's website at www.sec.gov. PV and NextWave Wireless Inc. make no commitment to revise or update any forward-looking statements in order to reflect changes in events or circumstances after the date any such statement is made, except as may be required pursuant to applicable law.

Source: Business Wire

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