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Nestle Plays Fools' Day Prank to Launch Butterfinger Comedy Network on Yahoo!

Posted on: Wednesday, 2 April 2008, 09:00 CDT

Nestle USA is not changing the name of its Butterfinger candy bar to The Finger as reported earlier. The company said that it was just an April Fools' Day prank, executed by the brand team to announce the launch of the new Butterfinger Comedy Network on Yahoo! Video.

The company maintained that in order to celebrate the launch of the Butterfinger Comedy Network, Butterfinger is distributing nearly 200,000 free Finger Bars to consumers at more than 2,000 7-Eleven stores in 10 markets across the country.

The Butterfinger Comedy Network features several funny videos from across the web and is a hub for consumers looking for online comedy, spoofs, pranks, standup and original segments, the company added.

Tricia Bowles, spokesperson for Nestle Confections, a division of Nestle USA, said: "Butterfinger is a brand that truly celebrates clever, witty humor. This April Fools' Day prank was an unexpectedly fun way to launch the new Butterfinger Comedy Network on Yahoo! and it's just a taste of what's to come on this newly launched entertainment site."

Source: Datamonitor

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