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Yahoo! Unveils New Version of Mobile Search Service

Posted on: Thursday, 3 April 2008, 09:00 CDT

Yahoo! has unveiled oneSearch 2.0, a new version of its mobile search service. The enhancement is expected to allow users to initiate searches faster using text or voice.

According to the company it also plans to provide greater relevance through richer, more detailed search results by opening up Yahoo! oneSearch to publishers to integrate content, simplify search input with Search Assist and voice-enabled search, and make search accessible on the idle screen of many phones.

Marco Boerries, executive vice president of Connected Life at Yahoo!, said: "With the launch of Yahoo! oneSearch in 2007, we revolutionized mobile search by re-creating search specifically for the mobile phone, focusing on answers, not just Web links. In just over a year, we signed 29 partnerships with carriers across the globe, covering more than 600 million consumers under contract. With Yahoo! oneSearch 2.0, we are fundamentally changing the way consumers use the internet on their mobile phones."

Source: Datamonitor

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