Yahoo Launches New Ad Management System
Posted on: Monday, 7 April 2008, 15:30 CDT
Yahoo Inc announced Sunday its plans to launch a Web advertising management system that provides the company’s ad sales-partners online access to ad space on Yahoo and other major Web sites.Called AMP!, the new system aims to simplify the process advertisers and Web site publishers use to buy and sell online ads, and leverages Yahoo’s strength in Web publishing that allows the company to reach 500 million users per month. Along with recent efforts to market ads through major partnerships and specialized ad-sales networks, the system, formerly code-named Apex, forms the foundation of Yahoo’s strategy to increase its position with advertisers.
Company executives believe it will help drive Yahoo’s next wave of growth, and even cited the system as a factor behind the company’s reluctance to accept a $42 billion unsolicited takeover bid from Microsoft .
"This is really about creating a massively networked advertising ecosystem," Yahoo advertising executive Mike Walrath said during an interview with the Associated Press. Walrath founded Right Media in 2003, an ad sales exchange company acquired by Yahoo last year.
Yahoo said they would introduce the new service in stages, beginning in the third quarter of this year. The company’s goal is to provide individual sites the capacity to sell ads across the Web, replacing single-site systems that still use e-mail and even faxes.
The move answers initiatives from competitors Google Inc. and Microsoft Corp., which have each acquired major companies in the online ad sales market. Last month, Google closed a $3.4 billion acquisition of ad sales management firm DoubleClick, and Microsoft paid $6 billion to purchase aQuantive last May.
AMP! is a suite of tools that offers demographic, geographic and interest-based targeting across a vast network of Yahoo sites and ad sales deals that Yahoo has established with more than 600 newspapers, eBay,Comcast, WebMD, Forbes, major ad networks and thousands of other smaller sites. The system was initially designed to expand the reach of dedicated sales forces at newspapers and Web sites to grow audiences and cross-sell advertising.
---
On the Net:
Yahoo AMP!
Source: redOrbit Staff and Wire Reports
Related Articles
- GestureTek Unveils The CUBE V3 Portable, Plug and Play Interactive Projection Display System for Advertising and Exhibits
- Language Weaver Selects Landslide's Sales P3 System as its Corporate Sales System
- Jake to Marketing, Sales, Promotion, and Advertising Executives: 'Life is good(R)'
- New Cincom Acquire Sales and Product Configurator Extends Microsoft Dynamics AX with Guided Selling and Complex Product Configuration
- USA Drug Partners With IBM for New Point-of-Sale System
- Microsoft Fined $1.35 Billion
- Yankee Group Forecasts US Online Advertising Market to Reach $50 Billion By 2011
- New CASA* White Paper Finds 70 Percent Rise in Web Sites Advertising, Selling Prescription Opioids, Stimulants, Depressants
- Microsoft Plans $32 Billion Payout for Shareholders
- Brother Announces Alliance With MP2 Solutions' Wireless Mobile Point-of-Sales System for Sales Force Automation
Rating: 2.0 / 5 (2 votes)
 |
 |
Rate this article:
User Comments (0)
RSS Feeds