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GridNetworks' Next Generation Technology Platform Provides a Seamless and Sticky Internet Television Experience

Posted on: Tuesday, 8 April 2008, 09:02 CDT

GridNetworks, the leading provider of managed Internet television delivery services, today announced the release of the next generation of their GridCasting technology platform. The new release delivers a better viewing experience for online consumers, as well as improved service integrity, usage reporting, and analytics for content providers.

GridCasting is based on a unique suite of technologies that include the GridCast Connector consumer client application, and Grid Network Control -- a network-hosted system that orchestrates real-time service management and network-friendly video streams. Grid Network Control and GridCast Connectors work in tandem to ensure that millions of viewers can simultaneously watch television programming from Internet broadband connections, and have a compelling television experience without the re-buffering or interruptions that typical Internet video streaming suffers from.

The new GridCasting service provides advanced features for both viewers and content providers, enabling a better, more "sticky" viewing experience for consumers, and a highly-reliable Internet broadcast delivery service for the entertainment industry.

Standard viewing applications provide high-definition experience: Consumers visiting a GridNetworks-powered content site will be able to view full screen, HD quality video through standard video player applications such as Adobe Flash, Microsoft Silverlight, Windows Media Player, and Quicktime. The GridCast Connector desktop client works in Windows XP, Windows Vista, and Apple Mac OS X.

New core data and analytics provide baseline for monetization: The new GridCasting service now provides Nielsen-type data and analytics to help media companies attract the advertising and sponsorship partners needed to develop profitable Internet television business models.

Orchestrated and secure delivery to large-scale audiences: The new version also enables GridNetworks to better control the orchestration of television delivery to large-scale audiences across the dynamics of the Internet, and provide greater levels of security for online content through improvements in its back office GridMedia Gateway service.

"We're unlocking the power of Internet television by enabling media companies to predictably scale and monetize content while providing a seamless, high quality viewing experience for their audiences. Our new GridCasting service provides the data and analytics needed to build profitable, sustainable business models for Internet Television," said GridNetworks CEO, Tony Naughtin.

Service operators and consumer electronics vendors working with GridNetworks can take advantage of GridCasting's service quality, and its network-friendly attributes, by integrating the technology into the networks and devices used to provide Internet video capabilities. Through these integration efforts, along with GridNetworks' service relationships with content and media companies, consumers will have access to full screen, HD content for a compelling, seamless television experience.

About GridNetworks

GridNetworks, based in Seattle, Washington, is a leading provider of managed Internet television services. Targeted primarily at media and entertainment companies, GridNetworks' GridCasting technology allows media companies to cost-effectively and reliably stream full-screen, HD quality, and video content over the Internet. For more information, please visit http://www.gridnetworks.com.

*Trademark credits needed for Adobe Flash, Microsoft Silverlight, Microsoft Windows XP and Vista, and Apple Mac OS X, etc.

Source: Business Wire

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