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Internet Brands Acquires Five Websites

Posted on: Tuesday, 8 April 2008, 09:03 CDT

Internet Brands, Inc. (NASDAQ:INET), a leading Internet media company that operates community and e-commerce websites, today announced it has acquired five leisure-related websites in its consumer Internet division.

The acquisitions extend the company's strategy of targeting high value, high growth vertical markets. All five sites feature deep vertical content and high user involvement.

The largest of the sites, FitDay.com, is a global leader in the online dieting and fitness segment. Three other sites target rapidly growing consumer interest in high-definition home entertainment, while the fifth site, VetInfo.com, features extensive content related to pet health.

"These highly targeted, content-rich sites nicely complement our existing properties," said Bob Brisco, President and Chief Executive Officer of Internet Brands. "Additionally, they fit easily on our common operating platform, enabling us to quickly enhance revenue and reduce expenses."

With these acquisitions on a full-month basis, Internet Brands' unique monthly visitors climbed to 34 million in March 2008, while monthly page views increased to 458 million in the same period.

The full list of acquisitions includes:

FitDay.com, a free online fitness journal and calorie counter with more than 2 million registered users that helps dieters and fitness enthusiasts achieve and maintain their fitness goals.

HighDefForums.com, a thriving community website that hosts discussions related to all aspects of the next-generation HDTV format, including topics about HD televisions, receivers, camcorders, and other hardware; cable and satellite HD programming providers; and Blu-ray and HD-DVD movie discs.

HighDefDigest.com, a site dedicated exclusively to high-definition movie discs, including reviews of thousands of Blu-ray and HD-DVD titles.

AVRev.com (Audio Video Revolution), a comprehensive home theater resource featuring professional and user-generated audio/video equipment reviews and ratings, as well as the latest home theater product news.

VetInfo.com, a leading provider of pet health content that helps pet owners understand diseases, disorders, and health maintenance requirements of their animals.

About Internet Brands, Inc.

Los Angeles-based Internet Brands, Inc. (NASDAQ:INET) is a leading Internet media company that operates community and e-commerce web sites in automotive, travel and leisure, and home related categories. With a flexible and scalable platform, Internet Brands operates a rapidly growing network of more than 55 principal Web sites that are often leaders in their categories. Internet Brands was founded in 1998 as CarsDirect.com and added the parent company name of Internet Brands in 2005.

Source: Business Wire

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