Need Animal Rescue for Your Pet Photographer? Look No Further
Posted on: Tuesday, 8 April 2008, 09:03 CDT
CARY, N.C., April 8, 2008 /PRNewswire-FirstCall/ -- Looking for "Animal Rescue Organizations"? Check. Planning a wedding and need a list of local "Wedding Officiants"? Got it. Driving yourself crazy looking for "Car Sharing" services? Look no further.
In 2007 there were more than 13 billion print Yellow Pages references(1) and nearly 4 billion Internet Yellow Pages (IYP) searches(2). Approximately 87 percent of the U.S. population used the print Yellow Pages in 2007(1), and there were, on average, 73 million IYP searchers per month(2). To help connect these searchers with businesses that meet their needs Dex added 36 new headings to its print Yellow Pages directories and DexKnows.com(TM), Dex's online local search site -- and not all of them had to do with restaurants, plumbers or legal services. In addition to the interesting, exotic and unusual headings mentioned above, new headings for 2007 included:
"Biotechnology Products & Services""Home Care -- Non-Medical""Lacrosse""Photographers -- Pet""Radiant Heating""Real Estate -- International"
"The Dex Yellow Pages is not only a place where people can go to get detailed information on local businesses but also serves as a sort of a cultural barometer," said Maggie Le Beau, senior vice president of marketing, Dex. "Our directories change and adapt to reflect the needs of consumers. The addition of these new headings demonstrates our commitment to help consumers who are looking for new, niche businesses to fill a particular need. These businesses are seeking to connect with customers. Dex brings them together."
Dex print Yellow Pages directories are available in more than 500 markets across 28 states, while DexKnows.com is available nationwide.
About Dex
Dex is part of R.H. Donnelley , which connects businesses and consumers through its portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to the company's experienced team of marketing consultants to help them grow their businesses and drive sales leads. Consumers depend on the company's reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services. For more information, visit http://www.dexknows.com/ and http://www.rhd.com/.
(1) Knowledge Networks/SRI Industry Usage Study
(2) comScore
R.H. Donnelley
CONTACT: Media, Peter Larmey of R.H. Donnelley, +1-919-297-1521,peter.larmey@rhd.com
Web site: http://www.rhd.com/http://www.dexknows.com/http://www.dexmedia.com/
Source: PRNewswire-FirstCall
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