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Hot Web, Inc. Announces In-Network Advertising

Posted on: Thursday, 10 April 2008, 06:00 CDT

Hot Web, Inc. (PINKSHEETS: HWBI) announced today that the Company is initiating an in-network advertising program that is designed to generate revenues for Hot Web through the sale of 3rd party advertising on Hot Web branded sites, most notably www.hotautoweb.com. This new in-network advertising program, the first of its kind in the history of Hot Web, Inc., will be active and operational within the next 30 days.

George Stevens, Chairman of Hot Web, Inc., commented, "The level of unique user traffic to our flagship site has reached impressive levels in recent months, far outpacing web traffic for sites representing several much larger and well established brands in other markets. Recently, the respected rating site Quantcast (www.quantcast.com) has shown that web traffic for HotAutoWeb in the month of March 2008 exceeded 6.7 Million unique visitors, resulting in HotAutoWeb being ranked in the top 248 websites worldwide. No doubt, that is big-time traffic." He continued, "Because of the quality of the vehicles we feature -- we have the hottest rides on the internet -- and our unparalleled reputation in the worldwide community of fine auto enthusiasts, we are getting a great number of 'window shoppers,' most of whom have no intent of buying a car, but enjoy looking. As such, it became plainly evident that we needed to monetize that traffic. This in-network advertising initiative is the answer."

About Hot Web, Inc.

Hot Web, Inc. is engaged in the business of consigning "big ticket" transportation related items through its diversified presences, both online and offline. The Company's mission is to "change the way the world buys and/or bids online" by harnessing the power of the Internet and coupling it with human interaction and expertise to create a safe, productive, comfortable and 'Fraud Free' way to conduct online/offline commerce. The company utilizes both its internal certified regional representative base in addition to online third-party marketing tools like eBay Motors and others to attract and market vehicle listings

The Company's current portfolio of niche-focused online businesses consists of www.hotautoweb.com, www.hotboatweb.com, www.hotcycleweb.com, www.hotrvweb.com and www.hotplaneweb.com. The company is also currently developing other Hot Web branded online business units to complement its current roster.

Safe Harbor

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Hot Web, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

 FOR FURTHER INFORMATION, investors are asked to visit the Company's website at www.hotwebinc.com.  Or Contact Investor Relations:  Matthew Lovito, Brass Bulls Corp. 1-866-342-2700  

SOURCE: Hot Web, Inc.

Source: MARKET WIRE

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