Yahoo! to Conduct Test of Google's AdSense for Search Service
Posted on: Thursday, 10 April 2008, 15:00 CDT
Yahoo! has announced that it will begin a limited test of Google's AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results.
The test will apply only to traffic from yahoo.com in the US and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.
Yahoo claims that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The company further claimed that it would not comment on the nature or timing of any potential relationship.
Source: Datamonitor
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